Global Earth Day and Greenpeace gathered millions of Americans to march for a better and safer world. Greenpeace started their battle against companies and countries that destroyed the life in the sea. Sea Shepard the pirate ship of Greenpeace became one of the most well-known boats ever. Arne Næss founded Deep Ecology movement based upon The movement deep ecology founded by the Norwegian professor, climber, boxer, and Renaissance man Arne Næss.

In 1970, we were hippies, experimented with drugs that could open our minds and somehow make us change the world to a better place. We ate vegetarian food was against the war, nuclear weapons, acid rain and got stickers on a Volkswagen van back window saying no war and peace & love. My hair was long; worn out, and brown corduroy flared and white tunica from Greece.

Yesterday on Earth day the weather was beautiful I decided it was a perfect opportunity to celebrate the day in the right environment “nature”. Outdoor spending time without digital stuff is liberating, the true value of being without twenty-first century largest addiction opens another world to creativity, curiousness, thoughts and staying in the present.

In the early nineties, the seeds of sustainable fashion were sown and the concepts of environmentally friendly fabrics and recycling growing. In Antwerp, the designer Martin Margiela worked outside the frames of regular fashion, deconstructed and reconstructing bits and pieces of artful ideas. The Italian designer Lamine Kouyatè (label Xuly-Bet) scanned flea markets in Paris reconstructing plaids, dresses and old under-garments into brand new concepts

The eco-lifestyle and sustainable fashion today could not have flourished if it was not for the early environmental activists in the 70’s. It was the most politically, important and exciting decade who young people dared to speak against the established.

At the core of developing a sustainable design is to learn a basic set of values and understanding that things are interconnected

The 1970’s was a decade when people woke up from the 1960s flower power, rock festivals music and the hippies’ culture started to fade slowly. People got into politics such as the War in Vietnam and a growing concern about the increased pollution, endless traffic jams and environmental issues. They did not only talk about it, they dared to stand up for their opinions and most important turned nice words into direct actions

People woke up and suddenly started to realize that our planet was polluted as the smog layered in the sky making it hide the sun, cars and heavy trucks created traffic jams miles of cars moved slowly at the highways, air traffic increased dramatically. Therefore, people started grassroots organisations such as EarthDay and Greenpeace at the beginning of the decade. The deforestation of Amazon Rainforest was one important issue

The Eco-Tote bags blank canvas have been explored by designers, graphic artists since the 1970’s, created with illustrations, symbols and strong slogans. The messages have become significantly sophisticated, intelligent and witty almost alike street artist use of stencils and aerosols

In the series the greatest Original Environmentalist, we are entering modern times and two of the greatest thinkers ever lived finally meets with a time span of 2500 years, Albert Einstein meets Prince Siddhartha Gautama, who known as The Buddha (the one that is enlightened according to Indian languages Pāli and Sanskrit). Einstein shared the same view on humanity and philosophies that everything is interconnected