How does the new Eco-consumer look?. In the early nineties, the seeds of sustainable fashion, concepts of environmentally friendly fabrics and recycling growing. In Antwerp, the designer Martin Margiela worked outside the frames of regular style, deconstructed and reconstructing bits and pieces of artful ideas.
H&M are playing tricks with their figures in the sustainability reports. One of the largest clothing companies around the world except for Inditex (Zara) is H&M. H&M has 2900 stores operating in 45 markets with an extremely aggressive growth strategy of 10-15% new doors each year.
What should be the preferred cotton fabrics of large fashion companies? Sustainability, sustainable product design, Eco awareness and green thinking seem to be some of the hottest buzz words of a modern consumer today.
Sustainability in design, is it just a buzzword or an actual fashion brand performance? Sustainability is fast becoming a buzzword throughout the design and fashion industry.
A view on sustainability and design thinking. Sustainability is fast becoming a buzz word throughout the design and fashion industry.