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The prices and coolness of fashion have been taken out of the clothes and people spending on garments has declined over the last 100 years, do we need a revolution in the fashion industry to rebuild traditional values such as quality, durability, and uniqueness? Can increase manufacture cost save the poor reputation of fashion?

Fashion is one of the industries managing to lower production cost for many reasons; low-wage workers with jobs in unacceptable manufacturing facilities that produce garments fast, with low-quality fabrics. However, can increase manufacture cost save the poor reputation of fashion? Part two.

A combination of demographic, technological, and economic trends has accelerated the ability of humans to modify their built and natural habitats. Growth in the world’s economic sectors—including agriculture—and urban center is changing the landscapes of our Earth and multiplying the flow of goods and services derived from water and other natural resources.

In the early nineties, the seeds of sustainable fashion were sown and the concepts of environmentally friendly fabrics and recycling growing. In Antwerp, the designer Martin Margiela worked outside the frames of regular fashion, deconstructed and reconstructing bits and pieces of artful ideas. The Italian designer Lamine Kouyatè (label Xuly-Bet) scanned flea markets in Paris reconstructing plaids, dresses and old under-garments into brand new concepts

One of the largest clothing companies around the world except for Inditex (Zara) is H&M. H&M has 2900 stores operating in 45 markets with an extremely aggressive growth strategy of 10-15% new doors each year. They scream loudest of all the brands about their ability to do well for our planet and H&M gain massive PR from it. Since they are screaming loud, they probably have taken into considerations that if they get caught in any scandal, they will fall hard

Sustainability, sustainable product design, Eco awareness and green thinking seem to be some of the hottest buzz word of a modern consumer today. Fashion and Ecology are a paradox in itself, where the demand for fast-fashion life cycle clashes with the Sustainable production traditional need for a slower production cycle.

Sustainability is fast becoming a buzzword throughout the design and fashion industry. Fashion and Ecology are a paradox in itself, where the demand for fast-fashion life cycle clashes with the Sustainable product designed the traditional needs for a slower production cycle. Is fast fashion – mission impossible?

Sustainability a buzz word? Sustainability is fast becoming a buzz word throughout the design and fashion industry. Fashion and Ecology is a paradox in itself, where the demand for fast-fashion life cycle clashes with the Sustainable production traditional need for a slower production cycle.