The 1970s were probably the most exciting decade of the last century, both in politics, youth culture, music, and fashion. It was the decade we got introduced to a digital new future, the first home video games as Atari became a youngster biggest wish for x-mas, all we wanted was a digital watch and the electronic pocket calculators made math easy at school. During the 1970s, we experienced the flower power culture, in California a group of surfers named z-boys revolutionized skateboarding, and up in the mountains of Yosemite, another group of youngsters invented modern sports climbing. They were called dirtbags and should become heroes and icons for people who wanted something else out of life than a regular nine to five job.
The Ramones weren’t an art band; they were trying to be heavy-metal bubble-gum, the 1970’s Fashion Lookbooks
Ramones true denim icons and punk rock band wearing faded blue denim jean’s regular fit, straight legs, and a skinny fit. The Levi 505 zip fly jeans made in the 60s is a genuine classic. Be careful because the Levi, 505 fit today is different and cannot be compared with the 60s or 70s fit. London may have been ground zero for punk, but the loud, manic sounds of the Ramones are 100% American
Dirtbags is one of many posts about sub-youth movements and fashion lookbooks from the 1970s. Earlier posts the 70s American biker culture, the hippie’s movement, pioneers of skateboarders in California between 1975-1979. Other important movements were the punk sub-culture, disco club culture New York 1978, and the mod revival 1979 will be posted soon.
The mod culture fashion and origin roots came from the increasing affluence of post-war Britain; the youths of the early 1960s were one of the first generations that did not have to contribute their money from after-school jobs to the family finances. Therefore, a new shopping culture evolved as young adults and mod teens could use their disposable income to buy stylish clothes.
In a small pub in Sheffield, one month later the Clash made their first live acts as the support act for the Sex Pistols. The Clash was larger than punk, more fashionable than the Sex Pistols, and took the best of punk; juxtapose of reggae, working-class protest songs and Spanish guitars. Bands as U2 would never have happened if it wasn’t for The Clash, their style changed the attitude of rock and roll, once cool band high on cocaine driven their Rolls Royce into a swimming pool became utterly childish.