Punk t-shirts, fashion lookbooks DIY. The punks as a cultural movement lasted, very short. Nevertheless, changed the way we dress
The 1970’s original environmentalists, style and fashion, part two. Global Earth Day and Greenpeace gathered millions of Americans to march for a better and safer world. Greenpeace started their battle against companies and countries that destroyed life in the sea.
In New York juxtapose of culture, nationality and language made young people pulse to beat with the music; small clubs appeared such as the Loft, Circus, Xenon and Paradise Garage in 1976. Disco was made for dancing, and the traditional 7-inches vinyl grew to 12 inches as DJs mixed songs to make dancers absorb with the beat. In the early 1970s, the Gay movement and women’s liberation progressed, made people open up and proud. Village people, Grace Jones, Gloria Gaynor, Chaka Khan and Bee Gees made disco popularity grew and together with one of the greatest musicals from last century Saturday Night fever made it massive. DJs and doormen became brand-new stars, and club cultures grow strong, when Studio 54 opens their doors in 1977, it soon became the playground for celebrities.
The 1970s were probably the most exciting decade of the last century, both in politics, youth culture, music, and fashion. It was the decade we got introduced to a digital new future, the first home video games as Atari became a youngster biggest wish for x-mas, all we wanted was a digital watch and the electronic pocket calculators made math easy at school. During the 1970s, we experienced the flower power culture, in California a group of surfers named z-boys revolutionized skateboarding, and up in the mountains of Yosemite, another group of youngsters invented modern sports climbing. They were called dirtbags and should become heroes and icons for people who wanted something else out of life than a regular nine to five job.
The mod culture fashion and origin roots came from the increasing affluence of post-war Britain; the youths of the early 1960s were one of the first generations that did not have to contribute their money from after-school jobs to the family finances. Therefore, a new shopping culture evolved as young adults and mod teens could use their disposable income to buy stylish clothes.