Global Earth Day and Greenpeace gathered millions of Americans to march for a better and safer world. Greenpeace started their battle against companies and countries that destroyed the life in the sea. Sea Shepard the pirate ship of Greenpeace became one of the most well-known boats ever. Arne Næss founded Deep Ecology movement based upon The movement deep ecology founded by the Norwegian professor, climber, boxer, and Renaissance man Arne Næss.

In New York juxtapose of culture, nationality and language made young people pulse to beat with the music; small clubs appeared such as the Loft, Circus, Xenon and Paradise Garage in 1976. Disco was made for dancing, and the traditional 7-inches vinyl grew to 12 inches as DJs mixed songs to make dancers absorb with the beat. In the early 1970s, the Gay movement and women’s liberation progressed, made people open up and proud. Village people, Grace Jones, Gloria Gaynor, Chaka Khan and Bee Gees made disco popularity grew and together with one of the greatest musicals from last century Saturday Night fever made it massive. DJs and doormen became brand-new stars, and club cultures grow strong, when Studio 54 opens their doors in 1977, it soon became the playground for celebrities.

The 1970s were probably the most exciting decade of the last century, both in politics, youth culture, music, and fashion. It was the decade we got introduced to a digital new future, the first home video games as Atari became a youngster biggest wish for x-mas, all we wanted was a digital watch and the electronic pocket calculators made math easy at school. During the 1970s, we experienced the flower power culture, in California a group of surfers named z-boys revolutionized skateboarding, and up in the mountains of Yosemite, another group of youngsters invented modern sports climbing. They were called dirtbags and should become heroes and icons for people who wanted something else out of life than a regular nine to five job.

The mod culture fashion and origin roots came from the increasing affluence of post-war Britain; the youths of the early 1960s were one of the first generations that did not have to contribute their money from after-school jobs to the family finances. Therefore, a new shopping culture evolved as young adults and mod teens could use their disposable income to buy stylish clothes.

In a small pub in Sheffield, one month later the Clash made their first live acts as the support act for the Sex Pistols. The Clash was larger than punk, more fashionable than the Sex Pistols, and took the best of punk; juxtapose of reggae, working-class protest songs and Spanish guitars. Bands as U2 would never have happened if it wasn’t for The Clash, their style changed the attitude of rock and roll, once cool band high on cocaine driven their Rolls Royce into a swimming pool became utterly childish.

In 1975 came the one of most important youth cultural movement since the 1950s, in only 18 hectic months punk should change music, fashion and politics. The punk movement became incredible large in America and England and was the young generation voice against the established, bands as The Sex Pistols manage to shake up England and divided the country, those under twenty-five soon dresses in black leather jackets, spikes, worn-out black jeans, military boots, safety pins in their nose and heavy black eyeliner.

The hippies’ movement actually started in the early 1960s and exploded with summer of love in 1967; exuberant hippies fashion, youth culture led by rock idols such as Jimi Hendrix and Janis Joplin expresses individuality with feathers, fringe, beads, tie-dye, and a rainbow of eclectic ethnic influences. Hippies in the 1970s were vast, the music festivals were the big thing, four to five days dancing in muddy fields became a utopia for the massive hippies’ movement

The highways across America became a symbol of freedom; Hells Angels attracted young men offering an alternative lifestyle without a house in the suburbs, mortgage and regular working hours. Inspired by Peter Fonda Captain America films Easy Rider (1969) the culture grows strong and soon became an important part of the music, fashion, and youth culture

The series of post Iconic moments in denim culture, today fashion lookbooks from the American punk rock band The Ramones. Their style was as basic as their music, classic black leather jacket, Converse shoes, skinny Levi 505 zip fly made first in 1967. The style was completed with a rock graphic t-shirt worn as skinny as their jeans and finally Converse shoes

Bruce Springsteen Fashion Lookbooks and Denim Icon. Bruce Springsteen is the heart and soul of America; the jeans represent something solid, quality and everlasting originally work-wear. He is widely known for his love of the American heartland rock, poetic lyrics. “Born in the U.S.A.” and “Born to run” has sold more than 65 million albums in the US and more than 120 million worldwide

Steve McQueen Fashion Lookbooks And Denim icon. Steve McQueen was a hot and successful film actor in the 1960s and 1970s, known for his coolness, good looks, and toughness. He became a youth cultural icon in the same league of James Dean, Marlon, Brando and Marilyn Monroe

The 1970’s was a decade when people woke up from the 1960s flower power, rock festivals music and the hippies’ culture started to fade slowly. People got into politics such as the War in Vietnam and a growing concern about the increased pollution, endless traffic jams and environmental issues. They did not only talk about it, they dared to stand up for their opinions and most important turned nice words into direct actions

People woke up and suddenly started to realize that our planet was polluted as the smog layered in the sky making it hide the sun, cars and heavy trucks created traffic jams miles of cars moved slowly at the highways, air traffic increased dramatically. Therefore, people started grassroots organisations such as EarthDay and Greenpeace at the beginning of the decade. The deforestation of Amazon Rainforest was one important issue