We are visionaries, designers, computer experts and a network of creatives mostly with fashion design backgrounds. Since 1999, our growing concerns for our planet’s health have allowed us to work on amazing projects within meta and stainable design projects across industries, mostly within the denim fashion Industry, working seven years in Levi Strauss Co. The last three years in the creative development team (CDT) as the head of future studies.
Sustainability and environmental issues are complex and there are no simple answers. Often, there are many possible solutions or no obvious solution at all, only through listening to experts in different fields, sorting the frequently biased, emotional, and propagandized elements of environmental issues, weighing various sides of an issue using our experience in order to make informed, balanced, and responsible decisions. Over the last years, our insight has changed the view we once believed in. The global corruption of governments, corporations, politicians, inequality, the war on terrorism, the war on drugs, the cold war, the fight against communism are part of a strategy for social control, profit and creating a one world government whereof workers will suffer while a few families control everything. These elements must be stopped, we know who they are, we know they are powerful, they control everything from money to organized crime. Read our series of post do we have a story crisis? The truth about the ecological and human disaster
ABOUT SUSTAINABLE FASHION BY BUDDHA JEANS EDITORIAL STYLE
We believe in making originality, trustworthy and quality contents, stories, graphics rather than fastness and poorly researched work. With more than 7 years’ experience setting up large information-based trend-monitoring systems across several markets and cultural barriers for making early innovation possible, have made me realize the importance of resisting taking shortcuts. Read the story below to understand our editorial statement and strategy. All posts and artwork on the website are original work by Kenneth L at Buddha Jeans Company, the technical issues are managed by our digital manager Marshall Shoeb. People, we both regard time as our most precious value, nevertheless, our mission is to enrich, surprise and enlighten the readers with a little more than expected. There are millions of fashion magazines, websites, and blogs out there with loads of money, good photographers, and supermodels, which we cannot match.
WE ARE LIVING IN A TIME OF TRANSITION AND ARE LIMITED BUT SPACE IS OURS
We are living in a time of transition. The twenty-first century is a time when people are becoming more concerned, however, conscious the everyday behaviour, such as driving to the local supermarket or switching on a light. The daily choices we make create tomorrows reality, more people understand that everything is connected and what we chose to decide can directly or indirectly influence an enormous chain of events. We can make a choice that negative or positive impacts on our and future generation’s lives. This important time of transition decided whether humanity has a livable planet in the near future or not, and it happens faster than most people think unless the choices we make are wiser.
We are limited but space is ours, and we have the choice to act in a certain way or not. Our future is in our hands and what we do now will create it. Whatever people believe the reasons for global warming. This is not the issue, but the fact that we are running out of important resources’ for survival. We can always survive without computers, cars or cell phones. However, we cannot survive when the groundwater is poisoned, when the rainforest disappears or fields are used for fuel or meat production. If this happens a series of connected events will lead to tragic sufferings; hunger, war, unemployment, mental and physical diseases.
THINKING OUTSIDE THE BOX
Thinking out of the box require more than one view, different approaches designing as biomimicry, cradle to cradle, product lifecycle assessment, system design,meta-design, etc. Sustainable design doesn’t mean to simplify, smaller or limiting; sustainability requires that we add more to the world than we take away from it. Demand us to be bigger than ourselves. Sustainability is complex and multiple skills across all fields of education, and branches are needed. How to design is merely an isolated process, what about transportation, wages, how are the raw materials made, monitoring of the life cycle, can it be easily recycled, reassembled, repaired or return of product service systems? Designing sustainable starts reversed looking at the end of life first. Has it been a valuable product life? Productive, healthy, beneficial, repairable and finally made a positive impact on the services provided, improved lives of others. Can it easily donate the body, reusable for others, upcycled rather than recycled?
A FUNDAMENTAL CHANGE IS NEEDED
It does not stop here. Another abstract dimension is needed to replace our human-constructed needs. If we talk change, not just a make-over. Our cravings for materialism, money as the measurement tool for well-being does not create the future for our children. Money easily creates greed, greed is a disease killing more people than any other addiction. Did you know that yearly 250.000 Indians commit suicide because of the toxic use of chemicals used in agriculture? Developing a healthy sustainable way of living demands a greater effort. We are about to go shopping detox. Cravings are strong and abstinence inevitable. A much greater emphasis on spiritual values can help reduce our fixation on material wealth; finding a way out of matrix taking time for deeper reflection is important.
The economic model whereof GNP (gross domestic product) indicates a nation’s wealth in money is a contradiction in a sustainable society. Hopefully, the next generation will benefit when GDP is replaced by GNH (Gross domestic happiness). Money as a measurement tool for well-being does not work, it’s only a way for the 1% of the Earths population to control 99%. Just look at Bitcoin, which is, in reality, a very helpful and great way of involving micro-economy so that people without a bank account (most people in the world does not have any) can sell and buy what they make. Bitcoin is also transparent and cannot go bankrupt such as a nation. Do you think the Argentinians that lost everything, all their savings because of politicians and their government mistakes is happy about it? Bitcoin has been heavily under pressure from government forces. WHY? Because the 1% cannot control the currency. Below just an example.
THE END OF 1990’S THE AMERICAN JEANS BRAND LEVI STRAUSS CO. FACED A BRAND NEW REALITY
Suddenly the brand and slightly brainwashed employees, however, hard-working and textile business most professional skilled teams from designers to logistics and management all knew that their image no longer was seen as cool rebellious or sexy by their target group the youngsters. See Levi Strauss Co Historical Infographics
SUMMING UP OUR MOST CRITICAL ISSUES
- 501 JEAN BECAME BIGGER THAN LEVI STRAUSS CO
- The original 501 jeans were introduced in Europe around the 1980s with a little help from the UK- based advertising agency Bartle, Boggle & Hegarty with a fantastic concept of mostly 60-second spots only showed in cinemas.
- Telling a simple story based on a few selected brand values: American, original, sexy, rebellious, quality and denim indigo features and their protected product features.
- The story was always told with selected tunes. This deadly combination increased the total impact of the advertising since nearly every ad created also strong sales for the music as they became #1 hits.
- sales of the 501 increased 800% yearly for more than ten years.
- INCREASED COMPETITION AS EVERY FASHION BRAND INCLUDED THEIR OWN LINE OF JEANSWEAR
- This destroyed rule #1 of coolness. Do not under any circumstances create fashionable garments because fashion comes from FAD and means something that has a very limited lifespan.
- Increased competition as every fashion brand included their own line of jeanswear. This destroyed rule #1 of coolness.
- Do not under any circumstances create fashionable garments because fashion comes from FAD and means something that has a very limited lifespan.
- DEMAND FOR DENIM AS FABRIC DROPPED DRAMATICALLY WITHIN DENIM LIFESTYLE CONSUMERS
- Value increases with the rarity-value fall with popularity This lead to decreased demand for denim fabric as non-denim trends such as workwear and the even less denim oriented club-culture tech-wear.
- PARADIGM-SHIFT IN MANUFACTURING FROM OWNED AND OPERATED TO OUTSOURCING
- Levi Strauss Co. owned and operated more than 40 factories when Nike decided to outsource all their production
- Levi Strauss Co. was regarded as one of the most ethically fair global fashion manufacturers as they followed their ethically high standards such as; all workers to be organised.
- Schools and kinder-garden for their worker’s children.
- However, then Nike decided to destroy everything beautiful. Nike outsources all their production and forced Levi Strauss Co. selling all their more than 40 factories just to survive. They did not sell their oldest factory of historical value in the factory in Valencia street.
CHECK OUT THE NEW DICTIONARIES WITH MORE THAN 1000 ILLUSTRATED TERMS ON ECO FASHION DESIGN
ECO-FASHION-DENIM AND DIAGRAMS DICTIONARIES OVERVIEW