Water pollution is a term used to describe the lowering of water quality due to the input of sewage, pesticides, agricultural run-off, and industrial wastes that can result in harm to aquatic plants and animals. Two-thirds of the world’s population lacks adequate access to clean drinking water and sanitary facilities, and by 2025, half of the world’s population will experience water shortages.
For example, the lifecycle of an average poor quality T-Shirt requires 4350 litres of water. The big fashion brands leading cause of water scarcity, low quality, heavy rotation of garment and marketing of a fast-fashion cycle made a desireful consumer culture, accepted a throw-away habit. See water scarcity, water footprint, and urban runoff water.