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Antique jeans effect

Antique jeans effect means the denim finish achieved by sanding, washing and hand-making new jeans look aged.

Interrogating Fashion

Interrogating fashion is operating as a network cluster in 2005 identified key questions and developed research projects that would have a genuine impact on the manufacturing sector, creating new paradigms and opportunities, which will, by design, be more sustainable.

Prosumer

Prosumer is a term used to describe a production process that is a much higher degree than before involves the consumer in product development as communication such as the Internet educates people it also allows Two ways communication with prosumer and brand (product or service).