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Levi Strauss & Co historical infographic

LEVI STRAUSS & CO. HISTORICAL TIMELINES

Levi Strauss & Co

Levi Strauss & Co. In 1853 was the company Levi Strauss Co-founded by the Bavarian-born Levi Strauss. During the gold rush in the west, he opened a dry goods store selling clothes, boots to the hard-working gold-diggers. He understood fast that they needed work clothes that were extra durable.

Levi’s Strauss Type III

Levi’s Strauss Type III. In 1960, Levi Strauss introduced a radically new version of the Type II jackets with the LOT number 557XX, by most people known as the trucker jacket. The most significant difference visually; narrower and pointy front pockets, seams go from the pockets and down.

Levi’s saddle man

Levi Strauss Saddle man was a promotion distributed to the retailers and introduced in 1940. The cowboy statue is one of the first promotions from the brand and is today a rare collector’s items. Levi Strauss & Co. Saddle man in mint conditions is hard to find and the price high.

Levi’s Vintage Clothing (LVC)

Levi’s Vintage Clothing (LVC) is replicas of their most iconic jeans and historically significant garments from the past. It is more than 120 years since Levi Strauss introduced the first and the original denim jeans and due to incredible interest for Levi Strauss & Co.

Levi’s RED

Levi’s RED history started at the end of the 1990s, during a tough time for the jeanswear giant Levi Strauss Co, managed to present, establish and sell some utterly innovative fresh denim garments. Fashion designers around the world, call it the golden years of Levi Strauss innovation.

Red cast

The red cast is the organic blue, which is also known as happy days, has a slightly reddish tint. It was used by Levi’s to make the Big E. The dying formula originally included some real corn syrup.

Rivets

Rivets are metal tabs placed at stress points in the construction of the jeans, introduced by Nevada’s tailor Jacob Davis, who borrowed the technique from horse blankets.