Levi Strauss & Co. In 1853 was the company Levi Strauss Co-founded by the Bavarian-born Levi Strauss. During the gold rush in the west, he opened a dry goods store selling clothes, boots to the hard-working gold-diggers. He understood fast that they needed work clothes that were extra durable.
Jacob Davis was a tailor making work-wear from Nevada that after a complaint from customers whom the pocket was torn comfortably apart invented to rivet the pocket corners on the pants; which increased the durability significantly.
Rivets are metal tabs placed at stress points in the construction of the jeans, introduced by Nevada’s tailor Jacob Davis, who borrowed the technique from horse blankets.
501 LOT number Levi’s jean. 1853 Levi Strauss arrives in San Francisco and opens a wholesale dry goods business, selling clothing, blankets, handkerchiefs etc.
Genes (jeans) is the most famous fashion clothing originated among fishers in Genoa city’s port over 500 years ago although Levi Strauss patented the copper-riveting jeans.