Slow fashion

Slow fashion comes from the Italian slow food movement that was founded in 1986 by Carlos Petrini, who was a protest against a fast-food chain in Italy, and its goal was to preserve the rich food culture in Italy, regional traditions, nature of production and agricultural diversity. A slow fashion value is based upon small-scale production, focus on regional materials, high-quality garments, and close links to the local crafts and markets. Often priced to reflect the true cost and production is suited from small to medium-scale production. Slow fashion also means buying less, caring for what you own so that it doesn’t end up in a landfill, swapping, trading used and upcycling of clothing; designers and brands to mention Lily Ashwell and Imogene + Willie.