Select Page

Ready-to-wear

Ready-to-wear is a term used to describe clothing manufactured in standard sizes and sold to customers without custom alterations. The later nineteenth century witnessed both the mass-production of ready-to-wear clothing and the development of haute couture. Ready-to-wear (prêt-a-porter), started in 1969 in Paris and later in Milan, was manufactured for and sold directly to American and European retailers. Innovations in transportation, communication, and technology have been major forces for change throughout the history of ready-to-wear clothing production. The  ready-to-wear model illustrates the hierarchy of rank

  • Haute couture
  • couture
  • ready to wear
  • high-end fashion brands
  • mass production fast fashion

 

 

%d bloggers like this: