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Principle of the best practice

Principle of the best practice is a design approach was work closer to nature is one of the elements to reduce processing steps, use fewest resources and cause a less negative impact on the environment. In fashion, it can mean to drop a wash, certain finish or find a better solution regarding the use of damaging chemicals. It is impossible to avoid all processes needed chemicals but to consider and innovate way to work is a part of a new total design approach to these issues.


  • reduce the risk of pollution and water consumption
  • less energy consumption
  • reduce the factor of landfill
  • increase product lifespan


  • demand water-saving fibre, fabrics, clothes and chemical processes
  • local market production of textiles and reduce non-renewable energy sources
  • develop strategies for textile waste
  • increase product quality and educate the consumers on garment care and washing

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