Levi Strauss & Co. In 1853 was the company Levi Strauss Co-founded by the Bavarian-born Levi Strauss. During the gold rush in the west, he opened a dry goods store selling clothes, boots to the hard-working gold-diggers. He understood fast that they needed work clothes that were extra durable.
LEVI STRAUSS & CO. HISTORICAL TIMELINES
Levi’s Vintage Clothing (LVC) is replicas of their most iconic jeans and historically significant garments from the past. It is more than 120 years since Levi Strauss introduced the first and the original denim jeans and due to incredible interest for Levi Strauss & Co.
Levi’s RED history started at the end of the 1990s, during a tough time for the jeanswear giant Levi Strauss Co, managed to present, establish and sell some utterly innovative fresh denim garments. Fashion designers around the world, call it the golden years of Levi Strauss innovation.
Levi Strauss Saddle man was a promotion distributed to the retailers and introduced in 1940. The cowboy statue is one of the first promotions from the brand and is today a rare collector’s items. Levi Strauss & Co. Saddle man in mint conditions is hard to find and the price high.
Levi’s Strauss Type III. In 1960, Levi Strauss introduced a radically new version of the Type II jackets with the LOT number 557XX, by most people known as the trucker jacket. The most significant difference visually; narrower and pointy front pockets, seams go from the pockets and down.
Levi’s type I jacket (506XX). 1900 Levi’s Type I Jacket introduced in the early 1900s with LOT 506XX (added later as 501 was the first LOT number), the detail was the cinch-back, called “clinchers” with a silver buckle, then replaced with bronze.
Levi’s Type II jackets (506XX). In 1953 introduces Levi Strauss Co. a new version of the classic First Edition jacket (type II, LOT 566XX) The jacket has kept the details carried from type, I. However, the most significant and visually difference was the added front pocket.