Green marketing advertising – In the last decade growing consumer interest in environmental issues has significantly impacted how advertisers market their products and companies. The evidence regarding this greater concern for the environmental impact of commercial goods been documented by several marketing groups. Read more..

This is when a yellow-green sulphuric is used in the indigo dye.

Green Chemistry Green chemistry in an emerging field of science that develops chemicals to be benign. Rather than presuming to keep human and ecological exposures to chemicals within levels of toxicity deemed “acceptable,”,  sustainable chemistry aim to make chemicals that are inherently safe. Green chemistry  designs after a set of principles that include: Design chemical [...]

Check out the new Eco Fashion Dictionary with 1000 terms all illustrated

Green Claims (in contrast to opposed to green washing): “Green claims and labels can help consumers to make informed buying choices – by giving information about the environmental impact and qualities of products or services, either on a product or in marketing/advertising materials. Read more..

Green collar Green collar – workforce dedicated to green, sustainable, organic and authentic commercial enterprise.  A worker who employed in green economy sectors called Green collar worker. A growing sector to satisfy the demand for green development, sustainable product design increased interest from the consumer market. Green collars workers include professionals such as conservation movement [...]

The green economy is defined as “one that results in improved human well-being and social equity, while significantly reducing environmental risks and ecological scarcities. In its simplest expression, a green economy can be thought of as one, which is low carbon, resource efficient and socially inclusive” by UNEP 2011. Read more..

In 1999, it amounted to 33.1% of solid waste as measured by weight in the United States, packaging is the largest form of domestic garbage. In marketing, packaging is one of the four tools also named the P’s, (product, price, promotion and place). People value products not only for their content but also for it wrapping. Read more..

Green procurement is a term used to describe an approach to organizational procurement that evaluates all products and services against a range of environmental criteria in addition to conventional criteria such as cost and value for money. Read more..

Green tribology is a brand new area of technology science, related to tribology, however, crossover with green engineering, chemistry and Nano technology. Tribology or “tribo” (Greek word ) meaning “to rub” is defined as a branch of science and technology concerned with interacting surfaces in relative motion and with associated matters ..Read more..

Greenhouse Effect (of the planet) is warming of the planet due to the increase density of the trace greenhouse gases in the atmosphere. They have the effect of increasing absorption of sunlight by preventing the outward radiation of heat from the Earth. Read more..

Greenpeace detox catwalk campaign is a report that aims to make big fashion brands eliminate hazardous chemicals by offering a membership contract to fulfil their commitments. Whereof Greenpeace evaluate brand from their point of view with deadline 2020 (eliminated hazardous chemicals) Greenpeace monitor and give feedback based upon 3 criteria’s. Read more..

Green washing is a superficial nod to the environment that marketers’ and businesses, historically not interested in sustainable concerns, are doing in order to improve their public relations with the consumer. Read more..

Greige – fabrics in raw state before dying or bleaching.

The concept of Gross National Happiness was already mentioned in the section on economic value, as an attempt to define an indicator that measures quality of life in a more holistic way than its economic counterpart GDP. The term was coined by Bhutan’s former King Jigme Singye. Read more..

Check out the new Eco Fashion Dictionary with 1000 terms all illustrated