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Graphene

Graphene a term used to describe a single flat layer of carbon atoms densely arranged in a hexagonal two-dimensional honeycomb lattice, of which its atomic structure can also be used as a basic building block to construct all other carbon-based materials of all other dimensional.

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Green advertising and marketing

Green marketing advertising – In the last decade, growing consumer interest in environmental issues has significantly impacted how advertisers market their products and companies. The evidence regarding this more significant concern for the ecological impact of commercial goods been documented by several marketing groups.

Green Chemistry

Green chemistry is a term used on an emerging field of science that develops chemicals to be benign. Rather than presuming to keep human and ecological exposures to chemicals within levels of toxicity deemed “acceptable,”, sustainable chemistry aims to make chemicals inherently safe.

Green Claims

Green Claims (in contrast to opposed to greenwashing): “Green claims and labels can help consumers to make informed buying choices” – by giving information about the environmental impact and qualities of products or services, either on a product or in marketing/advertising materials.

Green collar

Green collar – workforce dedicated to green, sustainable, organic and authentic commercial enterprise. A worker who employed in green economy sectors called Green collar worker.

Green economy

The term Green economy defined as “one that results in improved human well-being and social equity, while significantly reducing environmental risks and ecological scarcities. In its simplest expression, a green economy as one, which is low carbon, resource-efficient and socially inclusive” by UNEP 2011.