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Levi’s Strauss Type III

In 1960, Levi Strauss & Co. introduced a radically new version of the Type II jackets with the LOT number 557XX, by most people known as the trucker jacket. The most significant difference visually; narrower and pointy front pockets, seams go from the pockets and down.

Creating a fitter body look. Look fitter Trend-wise a design for brand-new youth culture in the 1960s and 1970s. A slimmer look attracts girls taste of fashion and developing a segment for the denim market. The increased demand makes Levi Strauss introduce another version of the regular essential trucker jacket named slim fit Trucker Jacket. Besides, the Trucker jacket is last carrying a Red Tab Big E, after 1971 Levi Strauss changed the capital letter’s red tab capital letter to be small, due to the introduction of the batwing logo.



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