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Levi Strauss & Co

In 1853 was the company Levi Strauss Co-founded by the Bavarian-born Levi Strauss. During the gold rush in the west, he opened a dry goods store selling clothes, boots to the hard-working gold-diggers. He understood fast that they needed work clothes that were extra durable.

In 1872, teams with a tailor Jacob David’s who just had invented rivets to strengthen the weak point of the jeans, and patent taken by Jacob and Levi’s in 1873. The first jeans were born in 1973 and were originally named XX-denim.

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