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Greenpeace detox-catwalk campaign

Of which Greenpeace evaluate brand from their point of view with deadline 2020 (eliminated hazardous chemicals) Greenpeace monitor and give feedback based upon three criteria’s


The criteria and campaign explained*

  1. Hazardous chemicals removed or replaced with safe and environmentally friendly alternatives within 2020. Greenpeace detox plan a system for eliminating hazardous chemicals that are proactive and precautionary.
  2. PFC elimination, Substituting hazardous PFCs with safer alternatives.
  3. Transparency – disclosing information on suppliers and the hazardous chemicals they discharge.

2017 is the third edition of the Detox Catwalk, which assesses the steps taken by fashion brands so far. Besides, provide necessary tools to be fit for 2020. Greenpeace launched its “Detox My Fashion” campaign in July 2011 to address this problem, asking the textile industry to take responsibility for its contribution to toxic pollution urgently. Hazardous chemicals are commonly used for the manufacture of clothes by many well-known brands.

The campaign has secured global Detox commitments from 76 international brands, retailers and suppliers and has had political impacts, triggering policy changes in Europe and Asia. Fashion brands, in particular, can play an essential role in transforming the sector because of the influence they have on suppliers and trends. Among the brands are C&A, Levi Strauss, Puma, Nike, Adidas, Burberry, G-Star, Mango, Benetton, H&M, Zara(Inditex), Primark, Valentino, Espirit, Limited Brands and much more.


Info Greenpeace campaign


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