In 1999, it amounted to 33.1% of solid waste as measured by weight in the United States, the packaging is the largest form of domestic garbage. In marketing, the packaging is one of the four tools also named the P’s, (product, price, promotion, and place). People value products not only for their content but also for it wrapping. In particular, expensive consumer goods as perfume and healthcare product packaging have been maybe the most important element in the branding of a product. It gives products a to a greater degree feel, more luxurious and appeals better. However, today as the marked is so full of consumer products there simply is not enough room in landfills or incinerators for all the excess packaging the industry produces. Today as raw material prices rise, transportation of goods become more expensive and a more environmentally aware consumer this seems to change a lot regarding future packaging. For strictly economic reasons most packages are becoming lighter. Aluminum cans, for instance, are 45% lighter today than they once were. Shrink wrap film and a plastic base is increasingly taking the place of corrugated boxes. Fast food restaurants in the United States have stopped using polystyrene boxes to package their food, turning instead to paper wraps. Other innovations in packaging are also happening. For example, the giant company Procter & Gamble is no longer printing on packages using metal-based inks.
ECO-FASHION-DENIM AND DIAGRAMS DICTIONARIES OVERVIEW