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Green advertising and marketing

Green marketing advertising – In the last decade growing consumer interest in environmental issues has significantly impacted how advertisers market their products and companies. The evidence regarding this greater concern for the environmental impact of commercial goods been documented by several marketing groups. A 1989 survey by Michael Peters consultants found that 53 per cent of the Americans asked had refused to buy a product in that year because of the effect of the product or package on the environment; 75 per cent indicated that they would purchase a product with biodegradable or recyclable packaging even if it meant spending more money. In 1990 in an Abt Associates study of American consumers showed that 90 per cent of those interviewed were willing to pay more for environmentally friendly products.

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