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Genes (jeans)

The most famous fashion clothing is originated among fishers in Genoa city’s port over 500 years ago. Although Levi Strauss & Co with Jacob Davis patented the copper-riveting jeans, we know today, the material itself has been used widely in the Mediterranean since the 16th century.

First used by the sailors

The Navy used the first jeans because it required all-purpose trousers for its sailors; trouser worn, wet or dry and whose legs could be rolled up to wear while swabbing the deck. A company in the city Chieri made them for the Genoese Navy and sold to the port city of town to Spanish and French sailors. The
French used the word genes (the trousers that came from the port of Genoa), and in English, the word genes translated jeans.


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