Fast fashion

Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from a catwalk to store in the fastest time to capture current trends within the market. Fast fashion clothing collections are no longer depended on seasons, trade or fashion shows. It is an ongoing business where garment’s sales in and out of retail doors are monitoring daily. If a product sells badly it’s replaced by another. Fashion trends presented at Fashion Week in both the spring and the autumn of every year are setting the tone and are afterward to be copied in every detail. These trends designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price. This philosophy of quick manufacturing at an affordable price is used in large retailers such as H&M, Zara, Peacocks, and Topshop