Eco-efficiency was already in use in various ecological studies since the beginning of 1990’s (Ehelich, Erlich 1991); however, The Dutch government funded “ The Eco capacity a challenge to technological development; of the Working-group on eco-efficiency, which was promoted by the World Business Council for Sustainable Development. They have defined Eco-efficiency; “Eco-efficiency is achieved by the delivery of competitively priced goods and services that satisfy human needs and bring the quality of life, while progressively reducing ecological impacts and resource intensity throughout the life-cycle to a level at least in line with the Earth’s estimated carrying capacity.” In short, it is concerned with creating more value with less impact. Basically, it means to be efficient with the resources “doing more with less.” Eco-efficiency is a strategy that combines environmental and economic performance. Natural capitalism is also known as Eco-efficiency and was developed by three luminaries of sustainability: Paul Hawking, Amory Lovins, and Hunter Lovins in their acclaimed book Natural Capitalism 2002). Recommended post nature capitalism.
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Sources: Eco-efficiency The World Business Council for Sustainable Development (WBCSD)