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Craft got a renaissance since new designs grown up with computer technology, however, works very little in the physical world suddenly starts getting interested and awakening on now childish it might seem for example “simple wooden printing letter sets” get their attention. Designer experimenting with new materials outside their special turf or ground “digital spheres”, and becomes new discoveries mixed often with their knowledge of technology to create new, hand-made, one-offs products. Sometimes referred to ass the Internet of Thing. Nevertheless, often without this pure technological approach. It’s like they want to use their hands as instruments to create becoming artisans – this incredible sense all creatives have inside of Energy wants to0 manifest concrete products not only abstracts zeroes and ones in the computer.

As digital technology increasingly dominates the creation and production of graphic design, a growing number of designers are looking instead to the physical act of making. They are incorporating a sense of the handmade into new technology or putting such technology aside altogether to explore older production methods like letterpress printing. In “The Macramé of Resistance,” Lorraine Wild positions craft as central to a “designer’s voice.” For Wild, craft suggests a crucial knowledge acquired through making. She argues that this kind of knowledge, in addition to more verbal, conceptual approaches, must “form the foundation of a designer’s education and work.”

Craft is often associated with the resurgence of ornament in the design community, as well as the broader DIY movement. This is how punk culture rediscovered ways to make music without really be able to play instruments very good. The same principle I guess is with art, one can make great art without being educated as an artist. It’s all about the insensitive, collaboration ship, experimentation and experimentation that brings greatness alive. A good musician cannot under any circumstances make an “OK song” into a great song even if he uses London symphony orchestra or great vocals or studios to improve it. It still will not become any better. See also DIY, the DIY movement, 3-printing, silk printing

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