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Casual wear

Casual wear is the common name for a group of textiles with greater comfort, less formal and above all ease-of-care properties also known as leisurewear. The concept of casual wear started in the mid-seventies to cover the needs for less formal and more colourful garments combining a youthful style with greater comfort. Casual wear highlights details such as stitching of collars, pockets, belts, uses more fashionable or lighter colours and implements new easy-care properties.

One example is Dockers (Levi Strauss brand) that throughout smart marketing managed to start a trend called casual Friday among people in business in the USA that started wearing light chinos pants and piquet polo tees instead of the traditional business suit. Some other brands in the casual wear category: Gant, Tommy Hilfiger, Ralph Lauren, Dockers, Stone Island, C.P. Company, Barbour, Hackett, Henri Lloyd, Lacoste, Paul & Shark, Timberland.

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