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Big E

To collectors, Levi’s 501’s jeans made before 1971, which have a capital E in the word Levi’s on the red tab on the pocket. See other details on a jean as zipping, arcurate, watch pocket, belt loops, rivets and Levi Strauss & Co. See also Levi Strauss Vintage Clothing (LVC). In 1971 Levi Strauss Co changed the red tab letters. LEVI’S written in capital letters, name changes to Levi’s small letter, creating the concept Big E. Levi’s Vintage Clothing introduced globally 1996. The replica of historical clothing from the Levi Strauss & Co. Archives throughout different decades and youth cultures.

Levi Strauss Co History Infographics


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