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Big E

To collectors, Levi’s 501’s jeans made before 1971, which have a capital E in the word Levi’s on the red tab on the pocket. Other details on the Levi Strauss 501 jean


In 1971 Levi Strauss Co changed the red tab letters. LEVI’S written in capital letters, name changes to Levi’s small message, creating the concept Big E. Levi’s Vintage Clothing introduced globally 1996. The replica of historical clothing from the Levi Strauss & Co. Archives throughout different decades and youth cultures.

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