Anti-consumption is a term used with a view asserts that environmental degradation is basically a result of our overly materialistic lifestyle. Humanity is simply consuming too much and overwhelming nature’s capacity to provide resources and assimilate wastes. We desire also countless things, and our cravings have in addition few limits. We have built an economy and a society that is heavily based on consumerism. Consumerism is also quite young phenomena started for real after the second world war, during the 1950’s young people started earning their own money without needing to give their income to help their parents and family economic, unexpectedly juvenile people had money, however, hardly anything to use it for, suddenly companies started to fill this gap with products reflecting the taste of the younger generation. During the 1950s, many new industries were created as a result that teenagers got their individual money. There is a fairly famous equation within environmental circles that speaks for the Anti-consumption view. This simple equation links environmental impact with human consumption. It’s an equation named, I = PAT equation (Ehrich, Holgren 1971, Commoner 1972) or I PAT, see eco fashion dictionary I=PAT for more information.
ECO-FASHION-DENIM AND DIAGRAMS DICTIONARIES OVERVIEW