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Ecru is the natural colour of cotton fibre and shade is greyish-pale yellow or a light greyish-yellowish brown. It is used to describe fabrics when unbleached and natural state. Ecru comes from the French word écru, which means ‘raw’ denim or ‘unbleached Also popular use of natural colour cotton in Eco-bags such as the Tote bag. See Textile fibre overview

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