Megatrends towards 2020, we are headed towards an economy based upon the need of nature nor the market or humans; the new economy drivers are parameters such as inner peace, happiness, human well-being and compassion. It’s an imbalance between materialism and spiritual growth toward the west. We have relied too much on technology to solve environmental problems; they cause more problems than answers

Can we predict anything about the future? A reality check is a good starting point. A well-known media guru Marshall McLuhan said: “A friend said the future is the present. If you really are curious about the future, just study the present. Only those who have learned to perceive the present can predict the future. They need only predict what has already happened by being the first to see through pattern recognition. For the future is the future present”

Today we see the clear return to nature, personal development and higher consciousness. We seek an engineered natural life and a move away from materialism. People all over the world have started abandoning “got it all” materialism drives in favor of burgeoning appetite for spiritual growth and the inner hidden values

The difference between young and old, hippies or punk, local or global culture gets mixed and melts different elements together. We are more adaptable than ever, like chameleons we change, adapt and paste into every situation we face, anywhere at any time. Walking global media, units receive, sending and sort out information quicker and faster

We are now moving towards the next century, and there is time for some thoughts about the way we chase to understand the youth culture, in this rapidly changing world of trends and behavior forever We are living in a world of excess. Access to everything and anything has caused this excess. This world of information overload has created a youth editing culture. The networks, cable TV, magazines, fanzines, newspapers, Internet Communicating to people 24 hours a day 365 day.

If you want to know how it all started for buddha jeans, please read the megatrend presentation for Levi Strauss in 2000. I held this presentation as the trend specialist for Levi Strauss Europe, Middle East, and Africa in the year 2000. You will find the first part here in this blog under the title denim  revolution for Levi Strauss 2000