The Sustainable consumer, yesterday, today and tomorrow is a slideshow based upon research from REACT, RISK, Ford Trend book 2013 and fashion futures 2025 posted over the last weeks.
The last posts 2013 the year sustainable and Eco fashion reached the mainstream consumer? How do the brand new Eco and sustainable consumer look like? Re-thinking Environment and sustainable development in the Twenty-first Century have mainly focused upon necessary changed needed in corporate culture and how and why the new sustainable consumption is rising
Latest posts how do the new Eco-fashion and sustainable consumer look like? Describes the status of a brand-new type of eco-consumer evolved over the last years, more aware of environmental problems caused by fashion and willing to make a change. Research shows today that most people consider themselves as green consumers and that they feel it is an obligation to recycle
Latest posts how do the new Eco and sustainable consumer look like? The post described status of a new type of eco consumer evolved over the last years, more aware about environmental problems caused by fashion and willing to make a change. Research shows today that most people consider themselves as green consumers and that they feel it is an obligation to recycle. Ford trends 2013 describe a consumer that are less concern with material wealth and a belonging to values less easy to measure as happiness; the research is building up and talks about the same issues as the research we did last year named the future is now, megatrends towards 2020.
In the early nineties, the seeds of sustainable fashion were sown and the concepts of environmentally friendly fabrics and recycling growing. In Antwerp, the designer Martin Margiela worked outside the frames of regular fashion, deconstructed and reconstructing bits and pieces of artful ideas. The Italian designer Lamine Kouyatè (label Xuly-Bet) scanned flea markets in Paris reconstructing plaids, dresses and old under-garments into brand new concepts
Sustainability, sustainable product design, Eco awareness and green thinking seem to be some of the hottest buzz word of a modern consumer today. Fashion and Ecology are a paradox in itself, where the demand for fast-fashion life cycle clashes with the Sustainable production traditional need for a slower production cycle.