The remade fashion store is closed at the moment as I am in India and it reopens open mid-April 2018. The concept is named Indian Urban Nature Line and it will highlight a new and modern way of making traditional yoga pants and clothing for relaxation and meditation
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Eco Fashion dictionary updated with 36 illustrated terms January. Eco Fashion Dictionary contains 1200 illustrated terms.
Fast fashion biggest enemy is efficiency, sustainability, and preservation; fast fashion mission is to move clothes rapidly in order to continue cyclical consumption. Whereof sustainability is slowing down the cycle. H&M communicate heavily their green profile, however, is it green-washing?
One of the largest clothing companies around the world except for Inditex (Zara) is H&M. H&M has 2900 stores operating in 45 markets with an extremely aggressive growth strategy of 10-15% new doors each year. They scream loudest of all the brands about their ability to do well for our planet and H&M gain massive PR from it. Since they are screaming loud, they probably have taken into considerations that if they get caught in any scandal, they will fall hard