The remade fashion store is closed at the moment as I am in India and it reopens open mid-April 2018. The concept is named Indian Urban Nature Line and it will highlight a new and modern way of making traditional yoga pants and clothing for relaxation and meditation
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Eco-Fashion Encyclopedia updated with 36 new terms and is a part of the Denim Encyclopedia and Diagram Library. It contains more than 1200 illustrated words
Fast fashion biggest enemy is efficiency, sustainability, and preservation; fast fashion mission is to move clothes rapidly in order to continue cyclical consumption. Whereof sustainability is slowing down the cycle. H&M communicate heavily their green profile, however, is it green-washing?
One of the largest clothing companies around the world except for Inditex (Zara) is H&M. H&M has 2900 stores operating in 45 markets with an extremely aggressive growth strategy of 10-15% new doors each year. They scream loudest of all the brands about their ability to do well for our planet and H&M gain massive PR from it. Since they are screaming loud, they probably have taken into considerations that if they get caught in any scandal, they will fall hard
The Eco-Tote bags blank canvas have been explored by designers, graphic artists since the 1970’s, created with illustrations, symbols and strong slogans. The messages have become significantly sophisticated, intelligent and witty almost alike street artist use of stencils and aerosols
Sustainability a buzz word? Sustainability is fast becoming a buzz word throughout the design and fashion industry. Fashion and Ecology is a paradox in itself, where the demand for fast-fashion life cycle clashes with the Sustainable production traditional need for a slower production cycle.