In New York juxtapose of culture, nationality and language made young people pulse to beat with the music; small clubs appeared such as the Loft, Circus, Xenon and Paradise Garage in 1976. Disco was made for dancing, and the traditional 7-inches vinyl grew to 12 inches as DJs mixed songs to make dancers absorb with the beat. In the early 1970s, the Gay movement and women’s liberation progressed, made people open up and proud. Village people, Grace Jones, Gloria Gaynor, Chaka Khan and Bee Gees made disco popularity grew and together with one of the greatest musicals from last century Saturday Night fever made it massive. DJs and doormen became brand-new stars, and club cultures grow strong, when Studio 54 opens their doors in 1977, it soon became the playground for celebrities.

The 1970s were probably the most exciting decade of the last century, both in politics, youth culture, music, and fashion. It was the decade we got introduced to a digital new future, the first home video games as Atari became a youngster biggest wish for x-mas, all we wanted was a digital watch and the electronic pocket calculators made math easy at school. During the 1970s, we experienced the flower power culture, in California a group of surfers named z-boys revolutionized skateboarding, and up in the mountains of Yosemite, another group of youngsters invented modern sports climbing. They were called dirtbags and should become heroes and icons for people who wanted something else out of life than a regular nine to five job.

Ramones true denim icons and punk rock band wearing faded blue denim jean’s regular fit, straight legs, and a skinny fit. The Levi 505 zip fly jeans made in the 60s is a genuine classic. Be careful because the Levi, 505 fit today is different and cannot be compared with the 60s or 70s fit. London may have been ground zero for punk, but the loud, manic sounds of the Ramones are 100% American

Dirtbags is one of many posts about sub-youth movements and fashion lookbooks from the 1970s. Earlier posts the 70s American biker culture, the hippie’s movement, pioneers of skateboarders in California between 1975-1979. Other important movements were the punk sub-culture, disco club culture New York 1978, and the mod revival 1979 will be posted soon.

The mod culture fashion and origin roots came from the increasing affluence of post-war Britain; the youths of the early 1960s were one of the first generations that did not have to contribute their money from after-school jobs to the family finances. Therefore, a new shopping culture evolved as young adults and mod teens could use their disposable income to buy stylish clothes.

In a small pub in Sheffield, one month later the Clash made their first live acts as the support act for the Sex Pistols. The Clash was larger than punk, more fashionable than the Sex Pistols, and took the best of punk; juxtapose of reggae, working-class protest songs and Spanish guitars. Bands as U2 would never have happened if it wasn’t for The Clash, their style changed the attitude of rock and roll, once cool band high on cocaine driven their Rolls Royce into a swimming pool became utterly childish.

In 1975 came the one of most important youth cultural movement since the 1950s, in only 18 hectic months punk should change music, fashion and politics. The punk movement became incredible large in America and England and was the young generation voice against the established, bands as The Sex Pistols manage to shake up England and divided the country, those under twenty-five soon dresses in black leather jackets, spikes, worn-out black jeans, military boots, safety pins in their nose and heavy black eyeliner.

Skating became big in the 1970s; however, almost disappeared before the end of the decade. In America, young surfers waiting restlessly for waves, and while waiting, they started surfing the streets. Summer 1975 in California was extremely dry; a water restriction forced most pool owners to close their pool, and it wasn’t long until hundreds of swimming pools across L.A fell prey and was drained to conserve precious water. A group of surfers known as Z-boys crew should revolutionize and create modern skateboarding in 1977

The hippies’ movement actually started in the early 1960s and exploded with summer of love in 1967; exuberant hippies fashion, youth culture led by rock idols such as Jimi Hendrix and Janis Joplin expresses individuality with feathers, fringe, beads, tie-dye, and a rainbow of eclectic ethnic influences. Hippies in the 1970s were vast, the music festivals were the big thing, four to five days dancing in muddy fields became a utopia for the massive hippies’ movement

The highways across America became a symbol of freedom; Hells Angels attracted young men offering an alternative lifestyle without a house in the suburbs, mortgage and regular working hours. Inspired by Peter Fonda Captain America films Easy Rider (1969) the culture grows strong and soon became an important part of the music, fashion, and youth culture

Marilyn Monroe Fashion Lookbooks and denim icon. Marilyn Monroe is one of the greatest denim Jean’s icons in fashion history; male stars before her as James Dean and Marlon Brando made denim rebellious, dangerous and sexy in the mid-50s. Soon Marilyn became the female version, a self-dependent woman equally sexy and rebellious

The series of post Iconic moments in denim culture, today fashion lookbooks from the American punk rock band The Ramones. Their style was as basic as their music, classic black leather jacket, Converse shoes, skinny Levi 505 zip fly made first in 1967. The style was completed with a rock graphic t-shirt worn as skinny as their jeans and finally Converse shoes

Kurt Cobain fashion lookbooks and denim icon. Kurt Cobain was the lead singer in the punk rock inspired band Nirvana and icon of Grunge culture. Nirvana’s second album Nevermind is one of the bestselling rock albums of all times and sold more than 50 million copies worldwide