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In 1970  people started to wake up as from a bad dream even in the suburbs of America

People started to wake up from their Snow-white Disneyland sleep in the suburbs and understood that if they did not start to do anything about the environment Gaia would kill us all. Earth will continue without humans when The Scientist James Lovelock proved his Gaia hypothesis with a computerized program, an experiment called Daisyworld. Actions and large protest started against multi corporations with a hidden agenda. Companies with CEOs that was more concerned about the bottom line than their own family.  If not stopped they had continued to destroyed Earths protection. Lovelock theory ended with a thesis that Earth is a physical and chemical condition that is self-regulating; oceans and atmosphere regulate by life itself. Gaia evolves according to Darwinian laws of self-selection, a fine-tuned, interrelated to create conditions conducive to the life of the planet. Even if human life on Gaia is extinguished, the planet will self-regulate to maintain its own life, and possibly other forms of life within it. See Eco fashion dictionary Gaia Hypothesis and Daisyworld

Daisyworld Diagram

Global Earth Day and Greenpeace became root grass movements while Deep Ecology Movement gathered those highly educated and more radical thinkers 

Global Earth Day and Greenpeace gathered millions of Americans to march for a better and safer world. Green peace started their battle against companies and countries that destroyed the life in the sea. Sea Shepard the pirate ship of Greenpeace became one of the most well-known boats ever.  Arne Næss founded Deep Ecology movement based upon The movement deep ecology founded by the Norwegian professor, climber, boxer, and Renaissance man Arne Næss.  His deep understanding of the environment based upon Mahayana Buddhism and Gandhi’s philosophy of nonviolence. He was in the forefront when the large environmental battle of Alta river in north of Norway started  The battle of the river Alta in Norway The Norwegian river Alta was by the government decided to make into a power station and the land where the natives The Same had held reindeer for thousands of years and now the government 3000 km from the place decided to dry it up and turn it  into a dam. Arne Næss was, of course, chained together with the natives and other environmentalists,  so the Police needed heavy tools to cut them loose and remove them.

Passive resistance by lying down and try to make you as heavy as possible Arne Næss told everybody to be passive and with peaceful resistance just lay down on the ground as heavy as possible. I remember it was so quite funny to see three or four policemen carry heavy bodies in the police vans, it was not so easy.  I remember my parents, friends, and neighbors talk about the protesters; they where just lazy criminals with no work and should be put in prison. Most of the establishment had the same view but today we must thank them all as they started to do a dirty job. LSD gave a deeper understanding of the importance of taking care of the environment Most of the environmentalist was highly educated people mostly from the hippie communities that experimented with hallucination drugs as Magic mushrooms and LSD. Arne Næss while a professor in Californian said that LSD had a major impact on his later thinking as a professor and environmentalist. Below hidden overview diagram Deep Ecology  diagram

Deep Ecology Diagram

1970’s was a very special decade

The drugs gave us psychedelic music, we got the dressed up as mods, rocker, hippies or punks. Mike Oldfield released the album Tubular Bells and pompous symphonic rock. The anti-establishment reaction came one year after in 1977. The Sex Pistols became the biggest in history controversies youth culture in modern times. Margaret Thatcher pointed Sex Pistols to be State enemy of England number one even bigger than when they defended the Falklands. The people in England was divided as anybody older than 20 hated it while those under loved it. Punk was just an attack on the establishment that no longer was for the youngest as rock stars hired London Symphony Orchestra on 7-inch releases.

The young generation took the opposite choice as they wanted to be a part of it by their DIY culture. Punk itself lasted only for 18 months, nevertheless even today we are inspired by its culture as punk was not only music, it was fashion, a way of managing their own businesses. The night when Queen Elizabeth officially held her silver jubilee Sex Pistols with guest had rented a boat and played their political hymn and version of “God Save the Queen” at the river Thames. And as Malcolm McLaren planned, BBC banned the song from being played at radio resulting in an enormous sale of the 7 inch and Malcolm proved his theory right that “Cash from Chaos” worked. They were arrested and guests among them some of the most wealthy and officially decorated (British Empire) Englishmen Sir Richard Brandon and Vivienne Westwood. Recommended about their boat trip read Guardian 1977: the Queen’s punk jubilee

DIY culture – ripped jeans and customizing is our heritage from punk culture

Radical new fashion ripped, customized, studs and stencil art Fashion turned 180 degrees and designers and youngsters started to trash and customized their outfits with creative DIY stencil art, studs and painted leather jackets, high Dr. Martens. The leading designer and couple were Vivienne Westwood and the manager of Sex Pistols Malcolm McLaren as their shop Sex in Chelsea was the trendy shop in the UK and probably the world. Everybody started to play music in bands away from the slick symphonic rock, pure three grip guitar sounds, and a drum. Girls and boys stack pins in the nose, Levis 501, doctor Martens, ripped tees and spiky hair with heavy black leather jackets was the code. Image Reid,  above taken from the 1970´s punk fashion lookbooks and youth culture

The style of the environmentalist’s garments was based upon quality garments, especially the anorak was branded Fjällreven, Bergans, Norrøna, Millet, and Moncler, with high mountaineering climbing boots. Timber hugger shirts and quality jeans,  Levis Flares, front pockets style, denim and heavy corduroys.  Double stripped and comfortable worn out brown and earthy colored corduroys. Authentic and original brands often with roots in climbing and mountaineers equipment.


Mods dressed up in Carnaby Street

Mods culture in Carnaby Street ruled with brands as Fred Perry, Levis 501, and Ben Sherman. The hippies used Batik colors and the hell of psychedelic patterns made my head spin dizzy as a kaleidoscope in your head.  From hippies to Baader Meinhof The hippies were a part of a culture that died as the punk scene took over in 1976.  Today the hippies are in charge of ruling our society far from their ideas as youngsters.  Finally, the Vietnam War ended, but a new era of violence happened. Image above: Mod revival youth culture and fashion lookbooks 1979 graphics Kenneth Buddha Jeans

The terrorist cell Baader Meinhof managed to rob three banks in Berlin in less than ten minutes. Ulrike Meinhof and Andreas Baader were university students that in reality I believe intended their first actions into a no way back as the rope tightened around their neck, they just became harder and more violent as their actions progressed and in isolation from anybody else than themselves. In the end, it became a monster they could not handle and whatever happened to them after their arrest if they were killed by their own German police, CIA or did they really get any change to commit suicide inside heavy security and isolated from each other? Nevertheless, terror escalated into an uncontrollable beast;  terror and the killings of Israeli athletes performing in the Olympic Games in 1972  it not only out of control for fractions of different terrorists soon passenger planes were hijacked and now was directly linked and trained by powerful anti-Israeli and fundamentalism in the anti-Israeli and American imperialism. The police and governments realized they were not equipped or trained for urban terror, as bombs exploded in cars, supermarkets and malls. They started training and got budgets to kill it once and for all. However, it was too late as terrorism should attack the twin towers in New York.

The 1970’s was extreme

Mark Spitz won seven Olympic gold medals and turned the world upside down. In the Olympic game, Mark Spits finally won seven Olympic gold and too all possible world records. In the last race, as his hand reached the goal, he realized and understood that the world would never be the same again. He did not ever swim again as it was unnecessary to prove that the most arrogant swimmer of all time finally got paid for the hard work he had done under the hard discipline of a crazy that turned him into a swimmer we had never seen before.  Nobody trained more than Mark after training 10 hours a day, 365 days a year he knocks them all out as he promised long before the Olympic games. But sadly he could not do anything else in life than swimming so his performance on TV and interviews turned very bad out for him. He was an extremely good-looking man as he posed in the bare body, round his neck were seven gold medals.

Check out the new Dictionary with More than 1000 illustrated terms on Eco Fashion Design
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