Water changes everything, can fashion reduce their enormous waste?

Water changes everything, can fashion reduce their enormous waste?

All living things require water; water is one the most critical issue for human survivals ahead. Earth four elements are fire, earth, wind, and water. None of them can survive single-handed; they are all equally important to each other. All living beings include animals; trees and grass require it daily.  From 1950, the world populating increased from 2, 5 billion to more than 6 billion in 2000, with global population forecast it will rise to nearly 8 billion by 2025, to understand; plan and treatment will be both critical and essential. This will require a great focus on water management, as with every single resource on earth. We must make sure that it will sustain now and ahead. Moderation is the solution to keep and remain Earth sustainable.  Sustainability within a society is the ability to maintain the level of reproduction and balance of needs as food, shelter, energy over time.

For fashion business, this means to spend great effort of time, money and research how to avoid pesticide contamination of the groundwater, agricultural water management to reduce the enormous use and waste of water in cotton harvesting, use of other less water requiring natural fabric. Inventions and innovations in synthetic materials and most of all develop a new consumer understanding were the mission is to reduce our shopping patterns, use of secondhand clothing, recycling and designer’s effort to think in brand new ways and to collaborate across different fields of industry. Water issues are an important part of developing sustainable fashion design.

800 million people live without access to clean water

According to statistics* nearly 800 million people live with no access to clean water. Water is a necessity and if people have a water well and safe enough to drink, cooking and sanitation many of the diseases today as malaria and diarrhea diseases could be a lesser problem in the world. The best action to take is to prevent people from being sick rather than cure already ill people with expensive medicine and hospital cost. Diseases because of lack of access to clean water kill more people today than any form of violence, including war. For children, less than five years is the second largest cause of death in the world and in the sub-Sahara desert the biggest.

Therefore, to secure, build and provide clean water should be a priority for organizations that work with the aid

With clean water, a local community can also provide work, food and give families an extra income, a small garden to harvest vegetables and fruit and most of all the increase the ability for children to attend schools and complete their education. Research shows that investment of $1 in water locally can give an increased value of $12 – 15$.  Women’s are twice as likely to collect water than men; it’s also dangerous as they get exposed to violence and rape, makes the long-term tear and wear on the body and increase hospital costs. Furthermore, the time it takes could be used to get an education, work and time with their families. To collect water takes an astonishing 16 million hours a day in Africa and the cost of these are approximately 5% of GDP or 28 billion a year because of the water problems. Water projects can become an important opening for woman’s opportunities to take leading roles and provide them with the necessity of working experience. It’s most likely their only chance to be elected leadership positions, and this can make an enormous impact in a society dominated by men.

Help us help to build water projects

The above reason is together with fashion business enormous waste and poisoning of water in critical eras of the world that we have decided to give 50% of the sale from the two organic cotton tote bags to an organization. We believe in a great effort to build and maintain water projects around the world. This organization is water: charity, have proven to build thousands of water projects in the world, with low-cost and without using donations to pay salaries and organizational costs as they have company donations who cover these expenses.  Every dollar donated goes directly to build and maintain, and make it possible to track every dollar given. Every single water project documented and can be followed by the use of Google’s maps.

Fashion causes enormous damage to water in sensitive environments around the world.  To produce cotton and clothing demands a lot of water in combination with hazardous chemicals (the fashion business use/buy 25% of all chemical productions in the world. To produce a high-quality  denim Jean as Levi Strauss 501 it uses the following amount of CO2 water and energy in its entire life cycle 32,3 kg of CO2 (125km with an average car in the US)  3480,5 liters of water (53 showers of 7.min)  400,1 MJ of energy (556 hrs. of running an office PC). This figure is provided by Jean’s giant Levi Strauss (impact and life cycle of a Levi 501 Jean); another important factor is that low-quality jeans cause an even much larger damage as people buy a lot more garments, less durable, demand higher turnover of their wardrobe.

The lifecycle of an average quality T-Shirt requires 4350 liters of water 

The big fashion brand is partly the cause of these problems as their lower quality, heavy rotation of garment and marketing of a fast fashion cycle has created a consumer culture where it is OK to throw away otherwise fully tees and jeans. An average quality tee as H&M takes to astonish 4350 liters of water in its entire life cycle according to their own research performed by the French government. One kilogram of cotton produces about seven tees. Worldwide yearly production of tees is nearly two billion, my calculator cannot even add this figures as they are bigger than my calculator can handle.

If you combine the use of water with fashion business use of chemicals (fashion business stand for 25% of all chemicals sold worldwide) the result is catastrophically for fragile environments around the world, mostly in less-developed countries that cannot live without their income from fashion. Countries like Bangladesh have nearly 75 % of their GDP from garment production are very vulnerable because fashion brands push the prices down to such a low margin for these factories that they cannot afford necessary systems for handling the environmental problems and secondly cannot be able to care about workers safety provides, fire equipment’s and toilet facilities. The result has tragically led to many accidents over the last year; only in 2012 more than a thousand factory workers lost their lives.

Success factors for a better fashion future


  • Develop new economic models that include social value measurement as happiness, awareness, and compassion in GNP
  • Government and educational institutes; start implementing basic values for sustainability early in schools
  • Sustainability, sustainable thinking, and design must play a larger role in religion and family basic values
  • Invest in human development, values, culture, and goals for a sustainable society
  • Find the heroes and influencers in the society who can play a larger role for the young people
  • Development of a global society based on equality, and an understanding that rich’s countries  willing to sacrifice economic benefits
  • Government-supported environmental organizations and clothing brands to develop standards for controlling local production and companies large at scale
  • Support organization’s information campaign on washing and treating clothes in cooperating with fashion brands
  • Demand and develop an improved clothing care label
  • Remove or lower VAT and taxes for second-hand clothing and the cost of repairing clothes
  • Support and stimulate smaller labels, designers and fashion schools that work within sustainable clothing frames
  • Support and stimulate innovation and technology development within the textile industry on a local and global level


  • Work together with other organizations, collaborate with the retail environment.
  • Organization information campaign on washing and treating clothes in cooperating with fashion brands
  • Educate the consumer
  • Develop better distribution channels for delivery of used clothing for consumers and retail
  • Develop new economic models that include social value measurement as happiness, awareness, and compassion in GNP


  • Educate sales staff in valuing clothes, care labels, washing instruction in order to educate customers
  • Insensitive plans for delivering and trade in clothes.
  • Collaborate with charity organizations
  • Retail stores welcome collection of second-hand, used clothes for recycling.
  • Investigate the market for renting out and start repair shop for high-quality clothes.
  • Rethink business models



  • Buy less is essential
  • Wash clothes at a lower temperature, less, dry naturally.
  • Read and follow washing labels.
  • Larger loads of clothes
  • Read and follow washing labels
  • Consumer trade and donate clothes to charity
  • Consumers purchase secondhand clothing
  • Collaboration consumption
  • Take part in swapping events
  • Wear clothes longer to extend its life cycle and reduce water use and lower carbon footprints
  • Willingness to repair and deliver for repair
  • Buy clothes with better and longer-lasting quality
  • Buy ethical clothes, support workers in manufacture countries


  • 1/5 of all fresh waters in the world are in the Amazon basin. Check out the post and slideshow about Amazon rainforest
  • Less than 1% of the world’s fresh water (or about 0.007% of all water on earth) is readily accessible for direct human use
  • More than 80% of sewage in developing countries is discharged untreated, polluting rivers, lakes and coastal areas
  • The UN estimates that by 2025, forty-eight nations, with the combined population of 2.8 billion, will face freshwater “stress” or “scarcity.”
  • Agriculture is the largest consumer of freshwater by far: about 70% of all freshwater withdrawals go to irrigated agriculture
  • At home, the average American uses between 100 and 175 gallons of water a day. That is less than 25 years ago, but it does not include the amount of water used to feed and clothe us.
  • Conserving water helps not only to preserve irreplaceable natural resources but also to reduce the strain on urban wastewater management systems. Wastewater is costly to treat,and requires continuous investment to ensure that the water, we return to our waterways is as clean as possible


  • The world denim market is likely to grow continuously for the next few years. However, supply is growing at a faster pace.
  • World Jeans Market 51.6$ Billion in 2007
  • Expected to become 56.2$ billion by 2014
  • Global demand growing at 5%, supply at 8%
  • Global Denim fabric production in 2006 – 2.7 billion meters
  • Over 50 percent of denim production is based in Asia with China, India, Turkey, Pakistan and Bangladesh

[st_toggle][st_panel state=”” title=”SOURCES AND USEFUL INFORMATION (CLICK AND OPEN)”]

  • WHO/UNICEF Joint Monitoring Program Report, 2012
  •  UNEP World Water Day, 2010
  • WHO “Water, Sanitation, and Hygiene Links to Health,” 2004
  • UNICEF Water, Sanitation, and Hygiene Report, 2010
  • UNDP Human Development Report, 2011
  • WHO “Mortality and burden of disease from water and sanitation”
  • UN World Water Development Report, 2009
  • UN-Water, 2008
  • Volume I and II Encyclopedia of Water Science Second Edition
  • Workshop on Sustainable Development and International Cooperation, 1996 Spiritual dimensions of sustainable development by Arthur L. Dahl Geneva, Switzerland Presented on behalf of the Bahá’i International Community

[/st_panel] [/st_toggle]

[st_toggle][st_panel state=”” title=”RECOMMENDED POSTS ON WATER ISSUES (CLICK AND OPEN)”]

[st_button link=”” target=”blank” icon=”icon: print” background=”#81d742″ border_radius=”5px”]ECO-FASHION-DENIM AND DIAGRAMS DICTIONARIES OVERVIEW[/st_button]

%d bloggers like this: