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Success factors for a better fashion future

The last posts 2013 the year sustainable and Eco fashion reached the mainstream consumer? How do the brand new Eco-fashion and sustainable consumer look like? And Re-thinking Environment and sustainable development in the Twenty-first Century have mainly focused upon necessary changed needed in corporate culture and how and why the new sustainable consumption is rising. The post focused on solutions to the future based upon research already done by organizations and companies. The findings in reports done by WRAP UK “Valuing our clothes,” Ford’s trends 2013, Fashioning the future 2025, and The Future Is Now presentation.

Keep and remain Earth Sustainable

The Future of Sustainability, Human Development Report 2013, The NICE consumers and others have been of great value presenting facts and thoughts about sustainable consumerism within fashion (see the source of publications and useful presentations to download. Moderation is the solution to keep and remain Earth sustainable. Sustainability within a society is the ability to maintain the level of reproduction and balance of needs as food, shelter, energy over time. The action points described categorized by consumer, retail, organization and government level. The long-term effect based on Arthur L. Dahl, “Workshop on Sustainable Development and International Cooperation, 1996” (see below) and “Sustainability starts with basic values” and “Manifesto of green.”

Long term success factors for a better future

  • Invest in human development, values, culture and goals for a society
  • Find the heroes and influencers in the community who can play a more significant role for the young people
  • Development of a global society based on equality, and an understanding that rich’s countries be willing to sacrifice economic benefits
  • Develop new economic models that include social value measurement not easily measured with money as happiness, awareness, and compassion in GNP
  • Government and educational institutes; start implementing fundamental values for sustainability early in schools
  • Sustainability, sustainable thinking, and design must play a more significant role in religion and family fundamental values


  • Buy less is essential Wash clothes at a lower temperature, less washing, dry naturally.
  • Follow washing label’s instructions
  • Consumer trade and donate clothes to charity
  • Buy and trade second-hand clothes more often
  • Buy clothes with better and longer-lasting quality
  • Buy ethical clothes, support workers in manufacture countries
  • Collaboration consumption take part in fashion swapping events
  • Wear clothes longer to extend its life cycle
  • Willingness to repair and deliver for repair


  • Educate sales staff in valuing clothes, care labels, washing instruction to educate customers
  • Insensitive consumer plans to deliver and trade-in clothes
  • Collaborate with charity organizations
  • Retail stores welcome collection of second-hand, used clothes for recycling.
  • Investigate the market for renting out and start repair shop for high-quality clothes
  • Rethink business models


  • Remove or lower VAT and taxes for second-hand clothing and the cost of repairing clothes
  • Support and stimulate smaller labels, designers and fashion schools that work within sustainable clothing frames.
  • Support and stimulate innovation and technology development within the textile industry on the local and global level


  • Work together with another organization, collaborate with the retail environment
  • Organization information campaign on washing and treating clothes in cooperating with fashion brands Educate the consumers
  • Develop better distribution channels for delivery of used clothing for consumers and retail
  • Educate the consumers

Research findings from the slideshow presentation

  • The consumer can quickly lower the carbon footprint with one-quarter and save money when washing clothes. A combination of lower washing temperature, less, often avoid using the dryer (summertime) and larger loads of clothes can reduce the carbon footprint. Laundry creates around one-quarter of the carbon footprint of clothing or three tons of CO2e per ton of clothing as a result of energy use.
  • 23 per cent of UK consumers would wear more pre-owned clothes if there was a better choice and around a sixth said, they would wear more pre-owned clothes if more fashionable items or a more extensive range of sizes were available.
  • Carbon footprint savings when by just three months of active use will reduce waste, water and carbon footprint by 5-10 per cent
  • Extend for extra 9-12 months of used clothes will increase savings on the carbon footprint by 20-30 per cent
  • Reduce clothing damage
  • One out of ten consumers has not worn their clothes because of washing issues – educate the consumer and improve care labels

Sources and useful Information

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