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Capitalism depended on fast and continuous consumption


Sustainability is one of the most critical issues today. Global resources are disappearing rapidly, and most of these essential elements of new products millions of years to produce by the Earth. Sustainable fashion design probably the only way the clothing industry can do something about the problems. I believe the next few years, the fashion industry challenged by the political system and consumers to produce clothes with better quality, recycled fabrics and new solutions. Our economic model is in the middle of a paradigm shift, where the capitalistic monetary system is no longer working and has become a life-threatening tool that destroys the Earth. We talk about increased standards of living, and higher GDP define our wealth. However, is this true? Do we become happier the more material goods we have?

For the last centuries, money = happiness. Everything we measure for the economy of today built upon a monetary exchange that cannot stop. We have a consumer culture that is good for the economy but bad for the environment and for those who have little or nothing. This economy is depending on consumption if it stops everything will fall apart, and there will be little or no ROI (return on investment) to those who control the power of the planet (1 per cent of the population owns 40 per cent of all wealth) is it fair?


Carbon Footprint Around The World Diagram

Westerners use 4-5 times more energy than people living in developing countries


If we measure carbon footprint, people residing in Europe uses three times more energy than those living in emerging countries, and worst Americans use four to five times longer. If we want to do something for the environment, this is one of the critical issues. We need to develop Eco-compassion on a high level of consciousness and understand that actions we do in one place might affect other places and people in a very negative way. Sooner or later, these actions lead to a substantial negative impact on the environment. If for example, study the flooding after the hurricane Sandy, we find the underlying cause. Most probably is the storm a result of human activity such as increased consumption and non-renewable energy use. The US consumer ecological footprint is eight times higher than the average global.

Scientific studies and experts conclusions tell the global warming are human-made. The changes in temperature seem harmless they appear as small figures. For example, the temperature can rise with 2 Celsius within a time-span of a hundred years. However, data will grow faster; the more the temperature increase as every other process in nature will accelerate. Almost everything we measure regarding the wealth in the society rooted in money sequence; gross domestic profit (GDP), consumer price index, inflation, and deflation but are these instruments showing the right picture?

No, never in history has there been a more significant gap between rich and poor people. This gap is the worst threat to society’s wealth of happiness. Nevertheless, the increase of various chronical diseases, addictions and diabetes and the high numbers of selling the happy pill skyrocket! If happiness what we seek for, ease suffering and experience well-being. The fact is that in every aspect, a society where the wealth is more equally shared the positive values is far better than in those societies who have a more significant gap.

Similarly, a divided nation have more innovation, better education, better health, more trust, less violence, less mental illness, less homicide and less crime, this list goes on (source The Spirit Level Why Equality is better for everyone Richard Wilkinson and Kate Pickett published 2010 Penguin books)

Terrorism, war, and healthcare problems are suitable for the economy

The danger lies not in the fact people are being poor but feeling poor. A high GDP is an indicator of a wealthy country, war, terrorism; healthcare problems are, in fact, good for the GDP but can hardly be of good for social well-being or happiness? Growth in GDP is not a tool measuring satisfaction; it is a measuring tool for money sequence. The economy is cyclic. The capitalistic value system based upon the employers who employ working capital in the manufacturing of goods and services for every market. The consumption fast, so there are always enough products to keep the cyclic wheel from stopping.

Planned product obsolescence

The cyclic consumer culture is killing Earth increasingly faster than before. Quality products and built to last is not the problem. Planned product obsolescence is suitable for money sequences the competition is to make a product with the lowest price tag possible, a strategy that is good for the consumers but extremely harmful to the environment. Therefore, companies work in every single process of production with cost-efficiency. Companies decide how long a product shall last. Intrinsic obsolescence or planned product obsolescence happens. Built to last and sustainability stops the cycle or slows it down. Product sustainability inverse to economic growth, it is a system failure.

Consumers work and spend money in the system, so there are always enough products to keep it going. However, at the same time, the fast tempo tapping global resources faster than nature produces. The economy will crash into the ecological. The lack of essential materials increase. The landfills are full of cheap mobile phones, TV, videos that have valuable components and minerals like nickel, silver, and gold. For example, will titanium that is significant for aircraft production latest 12 years, Indium which is the essential part of making solar panels and LCD screen latest for another 13 years, Lead used in bullets and car batteries 14 years. This Stock check is the reality unless we do something radical. These resources are soon to vanish unless we start to recycle, repair and make products with better quality that last longer, these products as computers, mobile phones or TV sets could easily be updated or fixed.



Cyclic Consumption Diagram (Click and Open)

The enemy of the economic system is efficiency, sustainability, and preservation

Nevertheless, the enemy of today’s economic system is efficiency, sustainability, and preservation. Today it’s to a greater degree to create problems than solutions because the most money to be earned is on problems, terrorism, prison, war is actually good for the economy, however, it’s only driven by money and does not make our society any better. Moderation is the solution to keep and remain Earth sustainable. Be able to produce what we need without passing the limit; unfortunately, this passed years ago.

In the old religious text, there is a fable or story of based upon prophecy “there shall be seven good years where nature will be very kind and give us what needed for a long period. However, there will be seven bad years coming afterward” Can we learn something from this? Nothing happens for a reason. Actions are connected and can affect in various ways in different places and time. Countries and large companies all over the world have for years exploiting common global resources when humans destroy the natural habitat, it tries to compensate and save the fragile balance. Nevertheless, Earth is very breakable because a small invisible adjustment can cause huge effects when this happens, we lose.

Sources and Useful Information
  • The Spirit Level Why Equality is better for everyone Richard Wilkinson and Kate Pickett published 2010 Penguin books
  • Information is Beautiful, David McCandless 2009 – Stock check estimated remaining world supplies of non-renewable resources Finance reference Wikipedia, OPEC, environmental investigation agency, USGS, CIA Factbook, oil & gas journal, world energy council, world coal Institute, BP
  • Zeitgeist film series
  • Jacque Fresno – The Venus project
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