Can we predict anything about the future?
“A friend said the future is the present. If you really are curious about the future, just study the present. Only those who have learned to perceive the present can predict the future. They need only predict what has already happened by being the first to see through pattern recognition. For the future is the future present.” Marshall McLuhan
The Global inventory list
A reality check can tell us something about the future. A well-known media guru of the last century said that only by understanding the present there is possible to say something about the future. The world is moving so fast, if stopping for a second we suddenly feel uncomfortable. Nevertheless, only when taking things easy and take a break one have the possibility to perceive the world free of the clutter and not chaotic, confused, restless or out of control. The world is a chaotic state; we try so hard control the uncontrollable. Soon we lack behind and many people enter a state pretending “knowing what is going on.”
We compensate for the insecurity of irrationally shopping, for example, purchase contemporary clothes, colour the hair, start going to the gym or others get a fancy new care. Is it the mid-life crisis? While others seem to accept it and move on, drop out of fashion, regard themselves, adults. From there time stand still, keep on listening to their old records, seldom buy the new or different style of music, keep their haircut as before and swore the old denim jeans are the best. People who stop in time starts soon to complaining about all newness, things were better before and if having kids, we soon enough don’t understand their music while shaking the head, as the kids turn up the volume and start dancing.
Chaos easily creates fear and uncertainty
Fear and uncertainty is an effective driver for marketing and advertising industry and hardly anything creates more products and services such as airport security systems, weapon industries, fashion clothing, make-up, plastic surgery, vitamins tablets, medicines (most of them are not needed), gyms, beauty salons etc. The biggest fear of them all and unavoidable is getting older, the skin wrinkles and we lose muscle mass or gain weight in the wrong places, There are plenty of products made to make us feel younger, while getting older security seems to be more important, we install video surveillance cameras, avoid going out late at night, especially Friday and Saturdays as we feel uncomfortable.
We start clinching to a more comfortable lifestyle and only a few years back we loved sleeping in tents at festivals or camping while cooking food on a primus. When older is unthinkable sleeping in a tend so we book a nice and comfortable room in a better hotel. the endlessness of choices of entertainment, food variations, drinks and generally information overload combined with a high-speed society makes the world feel chaotic for most people.
Chaos, derived from the Ancient Greek and typically means being in a state lack of order or predictability. In ancient Greece, it first meant the initial state of the universe, and, by extension, space, darkness, secondly a state of confusion of not knowing what is going on such as in popular culture. Fashion in English comes from the word fast or fads, short lasting trends, whats trendy this week might be dull next. In the fashion industry, one often talks about seasons, two or four while fast fashion brands bring newness daily.
Long-term trends last for years and are usually called megatrends. An example of a megatrend can, for example, be sustainable fashion, environmentally friendly products or Eco-consumerism. Often these long-lasting trends can lead to paradigm-shifts within an industry such as going from gasoline-fueled cars to electric. Megatrends are the basic foundation for developing creative design and marketing strategies of brand communication and product strategies.
- Reality Check 2013
- Global warming
- Nanotechnology – Biotechnology
- Digital social media
- Local conflict around the world
- Finance crisis
- Information overload
- Shopping overload
- Lack of non-renewable sources of energy
- Global workforce
- Life expectancy increase
- Lack of spirituality
- Symbols and icons in communication
Sources and Information (Click and Open)
- The future is the future present; can we possibly look into the future? The Future Is Now. Research by Kenneth Lyngaas & Krish Pawar; interviews and dialogue with leading people across branches and industries for The Future is now. Slideshare presentation The Future Is Now A Reality Check
- Innovators, politicians, scientists, architects, brand managers, creative, thinkers, economics
- LinkedIn special forums – twitter, Slide Share, Facebook – Google – Yahoo answers, You Tube, Treehugger, Wikipedia, blog and internet
- Databases – books, magazines & statistics national and international databases, trend forecasting companies and agencies
- Special interviews Varner retail group, L’Oreal, Lacombe, inspectorate legislation office Norway
- Snohetta architects, Lucy seven tattoo studios, Elexia training spa group
- Oslo west, studies of religions Oslo universities, digital national newspaper, brand republic, Telenor mobile division, Levi Strauss Europe co
- Karma Tashi Ling Buddhist community, Gandhi foundation and WGSN
Check out the new Dictionary with More than 1000 illustrated terms on Eco Fashion Design