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Eco-Tote Bags The Perfect Billboard To Advertise Sustainable Design



Eco-Tote bag the perfect billboard to advertise for a sustainable design


The term Tote Bags (the word means “carry” tracked back to the 17th century) however, was not used in the language before the 19th century. The first branded tote bags were manufactured with cotton canvas fabrics and called “boat-bags. Originally designed in 1944 by LL Bean, however, was not made to be environmentally friendly. The 1970’s green counterculture stole the “boat-bag” idea and made the very first Eco-Tote bags as a green statement often with green symbols and slogans such as the Peace And Love symbol, save the whales etc. First adopted by environmental organisations, nevertheless the Eco-Tote bags was out of fashion until 1984, then London brand Katharine Hamnett started printing tees with political and green messages such as “Stop Acid Rain” and “World Peace Now” soon graphic designers saw the potential of printing symbols and slogans using media such as the Tote-bags. The Tote-bag is a perfect billboard advertise messages, soon used for music festival promotions (Roskilde and Carlsberg), environmental organisations Greenpeace, Earth Day, and fashion brand statements. Now the increased popularity includes everything from art exhibitions, book promotions and branded messages from large supermarkets.

Plastic Bags pollutes land and oceans on a global scale

Since plastic bags are made of oil they contain more than twenty toxic chemicals produced and promoted by Big Oil without any concerns for the environment or human health. The plastics have polluted almost every part of the world, oceans are full of it, pristine beaches visually raped by plastics particularly standardized shopping bags. To make one-kilo plastic two litres of oil needed and the plastic bag’s lifecycle approximately twenty minutes, with more than one trillion plastic bags, produced yearly only 2-7 per cent of the bags are recycled worldwide. The final destination for the plastic bags are the oceans.

Plastic bags make a massive damage to nature, habitats, animal life and human health, recent years awareness of the problems several countries stated heavy taxation or banned plastic bags, some reduce sizes and thickness. China started early banning the plastic bag, Ireland followed soon after. The process changing from disposable plastic bags to organically or more sustainable solutions should, in reality, be no problem, nevertheless never underestimate the power and greed of Big Oil. Despite the growing popularity of green consumerism most retail-stores give away plastic bags and sold in supermarkets at a low price with high profit.


A blank canvas to explore

The Tote bag has always been a subject to be explored by designers, graphic artists; the most common work is a mix of illustration and word messages to create a concept in an individual way. The messages have become significantly sophisticated, intelligent and witty. This concept is almost the same way a street artist works with a concept. Eco Tote bags as a consumer product not a fashion extension of clothing and style most happen if the bag shall make any significant role as an environmental saver. If it only becomes a fashion gadget where the artwork and exhibition of their work are the purposes, then it will be pointless as a product to use more than an advertising billboard for an Eco lifestyle consciousness, but it can easily become a fashion must-have, this can be good if used several times however not so good if people start collecting Eco-Tote Bags.

  • Specifications for a good Eco-Tote Bag
    • Easy to carry in your back pocket
    • Made of organic cotton
    • Durable (several hundred times)
    • Washable
    • Low Cost
    • Strong handles, preferably long handle, carry over your shoulder

Check out the new Eco Fashion Dictionary with 1200 terms all illustrated
ECO-FASHION-DENIM AND DIAGRAMS DICTIONARIES OVERVIEW
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