Candy flip version of The Beatles Strawberry fields forever is incredible cool

Weekly Novel clicks

Totality of ideas, perspectives, attitudes, images, philosophy, music, design, art and creativity gain popularity across the world in a faster way than ever before. Things and ideas become the standard of mass consumption in real-time

Trailer The art of  “pop video exhibition MAKK

Our weekly best

Every weekend I pick out a few of my personal best videos, images and curiosities. The videos picked are not only those with as sustainable theme.  Even a devoted Eco fashion lover will find that  inspiration outside the magazine world and consumer culture is far more interesting and brings  innovation. Besides impulses from others peoples work whatever media they use is very inspiring,  Internet gather together work from many different cultures and talents that gives juxtapose of newness and ideas to do old things in a new and better way.  I think to believe the collective and connected net reason why art, design, technology is evolving so fast. The learning curve is increasingly step. Monkey mimick monkey do!

The digital pulse

Taking the digital pulse a pulse on life outside my blogging home and dive into deep of the internet think tank and surfing on waves of pop culture to find treasures of eye candies.  Novel clicks idea is to present editorials from another less commercial angle than most other do, is better to have a few fans than people not caring at all.  We live in the electric age where the simple numbers of ”zeros and ones” makes the pattern of a spider web so fine-tuned that I can present my hand-picked stuff  globally.

Levi Strauss won Bronze Cannes Lion 2007

Karma is like saving for a better future

Imagine that we all together used this enormous power to do the cause of good things to happen. If we all together started by helping another one, by sharing, by telling the truth instead of lying to prove our actions or business goals. People demand better and longer-lasting quality products.  Quality in every sense will replace price as main parameter for sale in a nearby future. Our business vision is to design and sell jeans that does less environmental harm, lower carbon footprint and used less energy than any other competitor and at the same time give the consumer better quality than they expect. To do it, research and taking new and different approach to innovation is key. We cannot follow trends simply because we make them.. We will never follow for example a worn out look simply because its trendy, because the process to make them look old and worn demands processes that harms our environment. In this case it might be better to sell jeans already worn out, repair and resell.

Wear In, not out

We will make sure you wear them in and trade or sell your jeans as second-hand when the time comes.  Our idea of design and creativity based on a philosophy that everything is dynamic, inter-connected, free, re-workable and organic.  We work on principles that the designer is not just a part of the making-process and leave the product when their drawings is handed over to the production. The designer should be in the field of the cotton growing, be in the ware-house for labelling and finally hand the product over to the consumer.

Happiness as measurement tool for wealth 

Happiness and positive values are new economic drivers that will make owners for a brand responsible on a local level for the impact the production does with the environment (even contractors should be regarded as a part of an local community). Share their profit more equally, make sure that workers-safety follows rules and regulation. Pay a decent and fair salary that will provide their family with a better and higher life quality.