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Sustainable fashion design

If you want to know how it all started for buddha jeans, please read the megatrend presentation for Levi Strauss in 2000. I held this presentation as the trend specialist for Levi Strauss Europe, Middle East, and Africa in the year 2000. You will find the first part here in this blog under the title denim  revolution for Levi Strauss 2000

Denim Revolution

The presentation was the early input on the “new denim” revolution for Levi Strauss  Co. Part of it is released here in this blog.  Part two and the key findings will be posted in the beginning of May. The release of The Future Is Now In June I will release a little taste of my book entitled “The Future Is Now” that will be published late 2011 or early 2012. You can read a preview of June Chapters on “The New Body Culture” Digitalization of Senses, The Twenty Century Hippies, Global Tribe Workforce, Product Design, the sustainable era, Fear, and Technomania will be posted as a sneak preview. The e-book can be downloaded with a lot of images at the end of 2011 or early 2012. Buddha jeans are just making a small contribution to help our planet to be a better place to live. Please subscribe so we can further develop our brand and create positive karma Buddha jean comes from the term Buddha nature which actually means finding your way back to the person you were when you were first born.

What is Buddha nature?

Every newborn child is by nature a good human by nature, according to  Buddha, but as we grow up we are influenced by older people around us, our parents, friends and others and their acts sometimes influence us and poison one’s mind. This poison includes negative emotions such as envy, jealousy, hate, anger, bitterness & greed. To find one’s way back to the nature of goodness that we were born with is Buddha nature.  We always use the word Buddha with the small letter b as we have the deepest and most humble respect for Siddhartha Gautama known as the  Buddha.

buddha nature is a very important word

For us, the word Buddha nature is extremely important today because we have not taken it seriously, listened to people who are wise and even nature itself has poisoned our planet. We are now in great need to solve the problems if humanity is to survive. buddha jeans mean finding the way back to earth’s Mother Nature. In our fashion design philosophy of sustainability is the essence. We believe that quality will replace price as the main factor regarding future consumption patterns. Sustainable fashion design is our approach to this. We try as denim brand designers to make the lowest carbon footprint in every action we take. By using the lowest energy possible, we try to make jeans with the highest quality that is possible.  This will give our consumers not only longer lasting jeans, but more beautiful and comfortable jeans as well. The general rule regarding product life-cycle management. It takes approximatively 20% energy to make the product and 80% is added when the consumer consumes the product. This means that the consumers stand for nearly 80% of the energy used, so the consumer is the main source for the biggest gain in energy saving. We think we know a few steps to reduce energy and we will share it with our friends as soon as Buddha jeans are in your retail environment.

We need your creativity

Your creativity and knowledge are a highly appreciated value for us so let us know your opinion. If you would like to post something of your knowledge on product design in the sustainable era we would appreciate your input. Or if you have a question, ask us or other people who visit our blog by posting feedback and comments. There is always somebody out there who has an answer to your question. Create positive Karma Remember we are only here for a short time so if we leave the planet in better shape than when-when we borrowed it, we might be able to borrow it again next time we come around.

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