Fast fashion biggest enemy is efficiency, sustainability, and preservation; fast fashion mission is to move clothes rapidly in order to continue cyclical consumption. Whereof sustainability is slowing down the cycle. H&M communicate heavily their green profile, however, is it green-washing?
The intention is a planned product with a limited lifespan. The most common form of product obsolescence is the fading out of product when new versions with major or brand new minor innovations, colors, etc. are replacing the current product line; however, planned product obsolescence is another story.
Biomimicry in design for a sustainable future, cut material cost, energy saving and reduce waste is just a few advantages when imitating natures way of doing things
At the core of developing a sustainable design is to learn a basic set of values and understanding that things are interconnected
Does a pair of shoes have a different meaning or seen less valuable depending on location, culture, economic situation and social class? Is there a difference perceiving when a pair of shoes is ready for the bin? Does we pay attention to repairs, trends or do we think about it at all?