A travel back to 2000 and the mega trend report that stated the signals towards sustainable design for the Jean's giant Levi Strauss co, part was actually posted in 2011, however, got lost when the blog moved to another hosting service. Quote" We are now moving towards the next century, and there is time for some thoughts about the way we chase to understand the youth culture, in this rapid changing world of trends and behavior"....
The new denim dictionary A - Z, over 170 terminologies with images and illustrations, from 101 Lee rider jeans to Z- twist yarn. Learn more about LOT numbers, sanding, pedal pushers, genes, left hand twill and more
What is the value of happiness? Headed towards an economy based upon the need of nature nor the market or people; the new drivers of the economy are parameters as inner peace, happiness, wellbeing and to develop compassion. It’s been an imbalance between materialism and spiritual growth toward the west. We have relied too much [...]
Wash-less-jeans campaign donate $2 and download your denim dictionary. Jeans production demands a lot of water. we can change this.
What a fashion brands the biggest challenge ahead moving towards a sustainable future? The Greenpeace Toxic threads report A sustainable fashion design future, we live in the middle of a paradigm shift in our society. We are moving in high speed from an economy based upon a marked driven economy towards a nature driven economy. [...]
The new consumer is seeking for personal growth a return to nature and a natural life is happening. A move away from materialism as people all over the world have started abandoning got it all materialism drives in favor of burgeoning appetite for spiritual growth and the inner hidden values. The wave of mind driven activities and training as Yoga, meditation, Qi gong and Thai Chi tell the story a deep need for a non-material life.
Large companies are facing an advanced and aware new consumer. We are seeing enormous power behind a mega trend of an Eco aware new consumer who more requires and ask not only what the product contains, but also a series of questions that require a product life-cycle answer. Where it is going, how much can be recycled, how shall I use the product to reduce damage to the environment? Is the quality good enough? If
Kuyichi is a brand that takes sustainability in design with great responsibility. The Eco Lifestyle Store is proud to represent Kuyichi jean's brand. Kuyichi is a true sustainable product design brand with greater social awareness. Kuyichi represented and shares the same values as we try to do within the sustainable product design. In the year 2000, the founders of Kuyichi, NGO Solidaridad, wanted to introduce organic cotton in the clothing industry.
Modern fashion design is the approach to sustainable design today the key word, to apply it in the core brand values of a company. Fashion and sustainability are often assumed to be in opposition, but they are not, but sustainable fashion design is also a "concept" that attracts consumers in the same way as any other pop cultural movement.
Sustainability is it a buzz word or for real. Sustainability is fast becoming a buzz word throughout the design and fashion industry. Fashion and Ecology are a paradox in itself, where the demand for fast-fashion life cycle clashes with the sustainable production a traditional need for a slower production cycle.