Can trend-setters inspire mainstream acceptance of sustainable consumption? Global Cool aims to inspire and enable a mass audience to adopt low-carbon lifestyles by marketing or selling green lifestyle choices to trend setters through consumer-facing campaigns. Read more..
International Standards Organization (ISO): The ISO defined “eco-fashions” as “identifying the general environmental performance of a product within a product group based on its whole life-cycle in order to contribute to improvements in key environmental measures and to support sustainable consumption patterns.” The ISO is developing standards for a labeling system to identify garments that meet criteria as environmentally friendly. Read more..