DIY PUNK TEES HISTORY FASHION LOOK-BOOK


Punk was anti-establishment

In the middle of 1970s pop and rock artist reached their highest in history and their records companies made big money with selling music on three different formats (two is nice, but three is heaven) The LP format “Holy”, then cassette and soon a new slick format; small plastic crap named Compact Disc CD (less costly artwork and creatives) A technology that sound rubbish, nevertheless. claims clean  (CD’s are girly, no holds, utterly boring presentation of an artist and took away the edge of rock stardom, and killed the music industry. CD’s are very 80’s, studio apartment, Bang & Olufsen stereo, Wall Street etc.) However, for a while transformed plastic into gold, a money machine for artists and management.

In the 1970’s rock stars did not know what‘s going on (drugs, party, and stardom), their record company management didn’t have clue what their artist was doing. Their goldmine, swimming in money rock stars had their butler drive their Rolls Royce, private jet, owned football premier league teams, lived in castles, and hired London Symphony Orchestra when recording vinyl 7 inches.  Everything became established, high society and artist took the wrong direction away from the genuine original rock star.

It had to come something new, the anti-establishment punk movement happened simultaneously, in  UK and America they just did not know. Punk as a youth cultural movement lasted in fact very short.

Sex Pistols divided England in two parts, they under 20 years loved punk they older hated it. Margrethe Thatcher while in war with Argentina about Falkland’s, she was more concerned about Sex Pistols, regarded state enemy #1 of the British empire.

Malcolm McLaren the manager of Sex Pistols made sure using a simple business idea “Cash from chaos” was the modern version of Adam Smith “invisible hand”. In America, raw music was the key driver of punk culture (Velvet Underground, Ramones, Iggy Pop) and legendary clubs as CBGBs in New York.

While UK managed making total creative concept, punk fashion made in London, Kings Road. One boutique dictated fashion trends, not catwalk in Paris or New York. Malcolm McLaren and business partner Vivienne Westwood opened their store with different names; started as Let It Rock in 72, Too Fast to live in 73 and finally SEX  in 74.

Vivienne Westwood sew zippers into worn-out pillow cases, shopped and sew inside-out, everything was DIY. The environment around Sex Pistols, and The Clash, created the fashion DNA of punk culture.  Everything DIY clubs, venues, studios, record companies,  clothing, hairstyle and still today punk genes heritage and influence fashion, art, music and design.  Punk made it possible for our generation to wear jeans with holes, Simple as that!


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