1970s Youth culture and fashion lookbooks, skateboarding

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A decade of fashion, happenings and youth culture in the 1970s

Earlier posts and and youth culture fashion lookbooks from the 1970s are biker culture in America and the hippie’s movement, and these post skateboarders in California around 1975 – 1979. Other important movements and happenings were the punk culture, disco and club culture in New York, 1978 and the mod revival in 1979. Read   1970s youth culture lookbooks, biker culture  and lookbooks 1970s hippie culture 


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The summer in 1975 

In America, young surfers waiting restless for waves, and while waiting, they started surfing the streets. The summer 1975 in California was extremely dry, a water restriction forced most pool owners to close their pool. A group of surfers known as Z-boys crew should revolutionize and create modern skateboarding one day in 1977.

Skateboarding youth culture lookbooks, skating became big in the 1970s; however, almost disappeared before the end in the decade. In America, young surfers waiting restless for waves, and while waiting, they started surfing the streets. The summer 1975 in California was extremely dry; a water restriction forced most pool owners to close their pool, and it wasn’t long until hundreds of swimming pools across L.A fell prey and was drained to conserve precious water. A group of surfers known as Z-boys crew should revolutionize and create modern skateboarding in happened in 1977. The Z-Boys revolutionized skating by presupposing empty pools for vertical skating and in the act invented innovative moves like the front side air (Tony Alva).


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1970s YOUTH CULTURE SKATEBOARD MOODS GIRLS

Skateboard sub culture

Skaters did not begin to form into a consistent, visually identifiable subculture until much later than the early 70s, the first young people that influenced the sport most came from the Californian surf culture, and they brought the clothing style and attitude from surf fashion. The public, tired of dodging teens on boards, got skateboarding banned from most public places, and they were banished to remote, often desolate locations where they made use of discarded bits of concrete or created self-made ramps.


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1970s YOUTH CULTURE SKATEBOARD MOODS BOYS AND GIRLS

Skateboarders are often perceived as outsiders, however, the sport allows for individuality as rules are minimal and self-expression is encouraged. Skateboarding is a difficult sport to master unlike snowboarding most people will never learn to skate in a vert ramp. In 1970’s skateboarding was a sport performed by young boys, in California; new tricks, equipment and style were created. They adopted the lifestyle from surf culture; music, clothing and attitude. In 1975 came a long period without rain in LA, water restrictions forced most pool owners to close their pool. It was a group of surfers named Z-boys crew that took their surf style of skating to the empty pools.
The Z-boys crew pushed themselves skating on the pool and every-day new ways of riding evolved. In Santa Monica 1977, they skated in a pool nicknamed the dog bowl; Tony Alva pushed on the coping until his board completely cleared the edge of the pool, twisted the board 180 degree landing back into the pool, vert ramp skating was created.


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1970s SKATEBOARDS LOOK BOOKS BOYS

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SKATEBOARD CULTURE DNA

EVENTS: Ocean festival 1975, Marina Pro Contest 1979, Sparks Goleta Pro-Am Contest 1979, local skateboarding events
FASHION: surf style, skateboard, long and dyed or naturally, bleach hair, plain or baggy T-shirt, dull not bright colors, stripes, hood, polo striped shirts, jeans, cutoff jeans, worn-out Levis, or corduroys, shoes Vans, hair band, different colors and patterns, high tube socks.
HEROES: All-time skate early and pioneers Z-boys, Tony Alva, Stacy Peralta, and Bones brigade Rodney Mullen, Caballero, Bennett, David Z, Foss, McGill, Tim Scroggs, Tony Hawk and Rodney Mullen
TRANSPORTATION AND PLAYGROUNDS: Skateboards, long boards, concrete skate parks, empty swimming pools
MUSIC: skate rock, early skate punk, energetic, skate punks
FILMS: Z boys and later Bones Brigade.
PLACE: California, USA
DRUGS: Alcohol, pot,
ATTITUDE: local, fun, friends, alternative, the way of living, self-expression, outsiders, dedicated, street smart.


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SKATEBOARDING FASHION AND STYLE IS NOT CONSTRUCTED

Skaters did not begin to form into a consistent, visually identifiable subculture until much later than the early 70s. , the first young people that influenced the sport most came from the Californian surf culture, and they brought the clothing style and attitude from surf fashion and style. The public, tired of dodging teens on boards, got skateboarding banned from most public places, and they were banished to remote, often desolate locations where they made use of discarded bits of concrete or created self-made ramps. Skaters became outsiders, when they did move into public places, they were hassled, moved on, or fined by the police and this created an ‘attitude’ that held together the idea of skater identity. Skate style was not so different from Surfer style; both groups wore extra-large, brightly patterned ‘baggies’, stripes, graphic T-shirts and Vans. This style had originally been created by the surfers, but it was not surprising that it was taken on by their sidewalk counterparts. The surfers had already taken companies such as OP, Offshore or Quicksilver to be their own and the skaters started to buy from the same outlets.


Vans shoes

If you think of California skate apparel and sneakers, Vans is a brand that inevitably comes to mind. The company was founded way back in 1966 as the Van Doren Rubber Company. The kicks became a favor of Cali skateboarders in the 1970s thanks to its rubber soles and comfortable fit. Skate legends Stacy Peralta and Tony Alva designed the Era model, one of the most recognizable, and often imitated, sneakers of all time. The iconic Vans brand has enjoyed a renaissance of late with a number of notable collaborations with companies like A.P.C. and DQM. The latter just opened up a joint shop with Vans in NYC’s SoHo neighborhood.


Bones Brigade changed the landscape of skateboarding

The incredible tricks performed by the skateboarders in the Bones Brigade videos of Stacy Peralta revolutionized the sport and helped launch Rodney Mullen, Tony Hawk, and others into stardom. The Bones brigades were a super talented group of teenagers wearing high shorts, bad haircuts, and doing amazing things on skateboards. Little did they know they would be become pioneers. They took the pastime to new heights, creating hundreds of tricks that are widely used in skateboarding today. Peralta documented the wild and astonishing skating early in the 1970s. Dogtown and Z-Boys, which documented the wild and crazy skateboarding antics of the legendary Z-Boys team from Santa Monica and Venice Beach in the 1970s; Peralta was part of that team.


Inventor of street skating

Rodney Mullen changed the course of Modern Skateboarding. If it wasn’t for Rodney Mullen – today’s skateboard world would be very different indeed – ok sure we would still have some form of street style skating, but it was Rodney’s innovative style and tricks that changed the whole game for street skating.


THANKS TO

Thanks to the photographer Hugh Holands fantastic book 1970’s
Gallery of  vintage photos from the 1970s skateboard culture www.atlasskateboarding.com/
Fantastic images of 1970s youth culture and skateboarders in L.A and Venice beach www.pbase.com/


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FINE READING AND DVD’s ON THE 70’s SKATE CULTURE


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