What kind of actions is necessary to improve sustainable fashion ahead?


Success factors for a better fashion future

The last posts 2013 the year sustainable and Eco fashion reached the mainstream consumer? How do the brand new Eco and sustainable consumer look like? And Re-thinking Environment and sustainable development in the Twenty-first Century have mainly focused upon necessary changed needed in corporate culture and how and why the new sustainable consumer is rising.  Post focused upon solutions to the future based upon research already done by organizations and companies. The findings in reports done by WRAP UK “Valuing our clothes,” Ford’s trends 2013, Fashioning the future 2025, The Future Is Now, The Future of  Sustainability,  Human Development Report 2013; The NICE consumers and others have been of great value presenting facts and thoughts about a sustainable consumerism within fashion (see the source of publications and useful presentations to download. Moderation is the solution to keep and remain Earth sustainable. Sustainability within a society is the ability to maintain the level of reproduction and balance of needs as food, shelter, energy over time. The action points described categorized by consumer, retail, organization and government level. The long-term action based on Arthur L. Dahl, “Workshop on Sustainable Development and International Cooperation, 1996” (see below) and “Sustainability starts with basic values,”and “Manifesto of green” R. Lyngaas.


Long term success factors

  • Invest in human development, values, culture and goals for a society
  • Find the heroes and influencers in the society who can play a larger role for the young people.
  • Development of a global society based on equality, and an understanding that rich’s countries be willing to sacrifice economic benefits.
  • Develop new economic models that include social value measurement not easily measured as happiness, awareness and compassion in GNP.
  • Government and educational institutes; start implementing basic values for sustainability early in schools
  • Sustainability, sustainable thinking and design must play a larger role in religion and family basic values.


Consumer level

  • Buy less is essential Wash clothes at a lower temperature, less washing, dry naturally.
  • Follow washing label’s instructions
  • Consumer trade and donate clothes to charity. Buy and trade secondhand clothes more often
  • Buy clothes with better and longer-lasting quality
  • Buy ethical clothes, support workers in manufacture countries
  • Collaboration consumption Take part in swapping events
  • Wear clothes longer to extend its life cycle
  • Willingness to repair and deliver for repair


Retail level

  • Educate sales staff in valuing clothes, care labels, washing instruction in order to educate customers
  • Insensitive consumer plans for deliver and trade in clothes.
  • Collaborate with charity organizations
  • Retail stores welcome collection of second-hand, used clothes for recycling.
  • Investigate the market for renting out and start repair shop for high-quality clothes
  • Rethink business models


Government level

  • Remove or lower VAT and taxes for second-hand clothing and cost of repairing clothes
  • Support and stimulate smaller labels, designers and fashion schools that work within sustainable clothing frames.
  • Support and stimulate innovation and technology development within textile industry on the local and global level.



  • Work together with another organization, collaborate with retail environment.
  • Organization information campaign on washing and treating clothes in cooperating with fashion brands Educate the consumers
  • Develop better distribution channels for delivery of used clothing for consumers and retail
  • Educate the consumers


Research findings in the slideshow:

  • Consumer can easily lower carbon footprint with one-quarter and save money when washing clothes. A combination lower washing temperature, less, often avoid using the dryer (summertime) and larger loads of clothes can reduce the carbon footprint. Laundry creates around one-quarter of the carbon footprint of clothing or three tons of CO2e per ton of clothing as a result of energy use.
  • 23% of UK consumers would wear more pre-owned clothes if there was a better choice and around a sixth said, they would wear more pre-owned clothes if more fashionable items or a wider range of sizes was available.
  • Carbon footprint savings when by just three months of active use will reduce waste, water and carbon footprint by 5-10%
  • Extend for extra 9-12 months of used clothes will increase savings on the carbon footprint by 20 – 30%
  • Reduce clothing damage
    One of ten consumers has not worn their clothes because of washing issues – educate the consumer and improve care labels.

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Kenneth Lyngaas
Sustainable fashion designer & eco-philosopher Sustainable fashion dedicated the twenty-first century green living, design for change through system thinking, eco philosophy, spirituality and sustainability. Site made with passion for people who loves fashion and care for the environment.
Kenneth Lyngaas
Kenneth Lyngaas
Kenneth Lyngaas
sustainableFASHION// dedicated the twenty-first century sustainable community and living. Every day, I deliver selected news on Eco design across the Internet. Most people appreciate an update without searching latest news themselves. Therefore, it’s already served. Don’t miss it, subscribe! http://paper.li/buddhajeans/1322177882