What will be the next step for corporate responsibility and sustainability in the future?

Sustainable development.  Illustrations Kenneth buddha Jeans

After the last months, tragic happenings in the textile industry were several hundreds of people in Bangladesh lost his or her life due to the race to produce textile or fashion garment to the lowest price possible. Bangladesh’s workers who sew clothes for Western consumers are amongst the lowest paid in the industry anywhere in the world. It is about time to raise questions about business ethic, corporate responsibility and how companies work with a sustainable philosophy. The large corporation has a set of values they follow as their business ethics and guidelines for sustainability. Most of these companies produce sustainability reports, use measure instruments to calculate the carbon footprint; products labeled as green, sustainable and Eco friendly, most of these companies have done a lot to improve and lower their negative impact on nature, inspection of factories and education of workers. However, it does not seem to cause a change, why?

Re-think business philosophy

I guess the lack of understanding what of lies within a sustainable philosophy, corporate ethics, and green thinking. The core the basic values of business ethics and a sustainable approach are missing in traditional western philosophies, and that it is time to Re-thinking Environment and Development in the Twenty-first Century. The history of new philosophy of business developed in the 17th and 18th century. At that time, thinkers like Rousseau, Locke, Hobbes, Smith and Shaftesbury formed and the intellectual foundation of modern business and capitalism developed. During this time, terms as consumerism, consumer culture became a natural part of our vocabulary; however, all of these philosophies based money as criteria for what was a good value in the society. In the middle of 17th century, the moral philosopher and a pioneer of political economy Adam Smith developed version of this general principle in which six psychological motives combine in everyone to produce the common good. He called it the invisible hand. In The Theory of Moral Sentiments, vol II; “by acting according to the dictates of our moral faculties, we necessarily pursue the most effective means for promoting the happiness of mankind. Nevertheless, what lies within good for the mankind, was it food, education or what was the value good based upon?

Modern business philosophy

Perhaps the best known modern philosopher of business is Peter Drucker; the development of his business terms based upon most effective means of transacting commerce or managing the enterprise, with some goal in mind, usually profitability, improving employee relations, or marketing strategy and tactics; the marketing mix is the same; price, place, promotion and product. However, Drucker introduced new vocabularies as organizational behavior. Capitalism based a non-regulated trade where cost-effective, free market, advertising, distribution is dominating, and free competition created words as cost-effectiveness and maximize profits. Again, money is what considered good, even Drucker been coined to stand for a healthy balance.

Price-place-promotion-product. Illustrations Kenneth buddha Jeans

The purpose of a business

Most people debate that the main purpose of a business is to maximize profits for its owners, or in the case of a publicly traded company, its stockholders, one of the late Economist Milton Friedman, was an exponent of this view. These business philosophies developed over those last centuries is only measured in money sequences. There is no such measurement for this economy as healthcare or food, however, what is totally missing is what Eco and sustainable core thinking are about? Sustainable philosophy core elements are an understanding of connected truth, awareness and compassion. We do not have such measurements yet, nevertheless; this is where the future of corporate responsibility and sustainable thinking headed. A quote from sustainability starts with basic values;

“The new economy is not marketed driven but nature value driven. The solution is to continue sustainable development, growth of new values based upon spiritual values were nature is setting the framework. This is happening as we speak and hopefully economist knows that we have moved from economy based on profit maximization into a nature-based economy.” Kenneth’s buddha Jeans

sustainability-start-with-basic-values. Illustrations Kenneth buddha Jeans

 

The Achieving sustainability will enable the earth to continue supporting human life.

Sustainability is the capacity to long-lasting and durability. In ecology, the word describes how biologic systems remain diverse and productive over time. Healthy wetland and Forest that  maintained are examples of sustainable biological systems. For people, sustainability is the potential for long-term maintenance of wellbeing, which has managing of goods, cultural, ecological and economic dimensions.

This is exactly the opposite of what the old economy is standing for. Sustainability is, in fact, an enemy of capitalism as we see it in history. Companies of today lack the ability to understand the underlying values in sustainable philosophies as Eco awareness, compassion and connected. A report might state that they saved 58 million liters of water; however, as the same persons why that is good or why they do it the answers will be most certain not because of compassion. The basic fundamental of sustainable values and guidelines lies within a deep philosophical transformation that hardly can be measured or name it as social sustainability. When companies start working with these values on an individual-level ability to take responsibility and similar actions will happen. However, this is a long way to go, nevertheless, the only way.

POST AND ILLUSTRATIONS Kenneth buddha Jeans

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I run this blog on my spare time, besides my regular work. It takes a lot of time, no money and does not give much of an income to cover expenses as servers, reliable plugins etc. However, you can help me. If you are about to purchase any green, sustainable, fashion design books or videos click links to the Eco lifestyle store. I get a small contribution from traffic and sales. The prices, service and delivery terms are guaranteed by amazon.com. Your actions can make me spend more time, get better server bandwidth and be able to serve my bloggers with quality and self-produced content in the future. I believe original and creative work is finest; this takes time and effort. In advance, thanks for your support and hopefully you will pay another visit to the blog soon. Please take time to make a comment if you like; negative as well as positive feedbacks are appreciated. My mother tongue is not English so bear in mind that the written language might not always meet your high standard. Nobody is perfect. Wish you happy Karma Yoga Kenneth Buddha Jeans.

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Kenneth

Kenneth

Founder & Creative Manager at buddha Jeans Company

Founder of buddha Jeans Company, editor of the blog sustainable fashion design by buddha Jeans and the daily newspaper sustainableFASHION//buddhaJeans. I dig deep about denim culture, fashion, spirituality & philosophy for the 21st century sustainable community.
Kenneth

@buddhajeans

Founder of buddha jeans. Please leave this planet in good conditions, & then we can be able to return and kiss beautiful earth once more. Happy Karma Yoga

Relax, still fighting fast fashion, recommended post; the great H&M´s conscious fashion swindle? http://t.co/a5s7iYfQHl – 5 hours ago

Kenneth

Kenneth

2 comments…

  • Kenneth May 7, 2013, 11:26 pm

    Thanks for sharing a great post on a great blog, amazing that this blog always comes up with god posts. Thanks
    Robert and Kenneth

    Reply
  • Kenny May 20, 2013, 12:29 pm

    Hi, thanks for great posts on this amazing blog. I appreciate blogs that is dealing with important issues in a cool way. Far to many blogs does not have any content and hardly none original content as you find here. I am glad I found the blog after a friend of mine recommended the blog as one of the top websites on sustainable design. Thanks for sharing valuable information other people as me caring for the environment and love fashion. Bookmarked Kenny

    Reply

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Hi, and welcome. I am the founder of buddha Jeans Company, blog host and editor of sustainable fashion design by buddha Jeans. Buddha Jeans are a twenty-first century brand and community. We dig deep about jeans, philosophy, spirituality and sustainability within Eco fashion culture.

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