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 Drawing of Marlon Brando sitting on his motorcycle

Sustainable and Eco fashion is a new revolution in jeans.

However in the history of fashion there are many.  This is my top ten list. Please let me know your denim moments. Sustainable design or Eco fashion is the new revolution in denim jeans.  I am looking back at the biggest Denim Jean’s moments in fashion culture. First out was the American punk rock band The Ramones, Kurt Cobain last week King of cool Steve McQueen and today one of the finest actors ever, Marlon Brando.

Look-book and post by Kenneth @ Buddha jeans

kenneth-at buddha jeans post writer

Marlon Brando a true American style icon and Hollywood actor

Marlon Brando and his gabmotor-bikes-from-the-movie-the-wild-one

Marlon Brando was one of America’s finest and important actors in American cinema history. Only three professional actors named by Time magazine as one of its 100 most important persons of the Century in 1999, the two other actor was Charlie Chaplin and Marilyn Monroe. He was born in 1924 and died in 2004 covering almost the period of cinema culture and represented more than any other actor the style of a rebellious youth.

The Marlon Brando style get copied today as well

The Marlon Brando style get copied today as well

Marlon Brando a symbol of American culture

the-american-style-icon-Marlon-Brando sitting on a chair in his classic white tee Marlon became the style icon in the most important of all times forming pop culture. The youth movies in the 50s as On the waterfront 1953,  The wild One, Rebel with a cause 1955 A Streetcar Named Desire 1951, Jailhouse Rock  together with the rock-music  icons as Elvis, Buddy Holly.  Brando became a reaction to the post-war mania people had for security, finally this outsider who changed youth culture in the 50s and forever. His popularity as a cultural icon has endured for over six decades, and he influenced the scope of American culture.

The dangerous 50’s

In the 50’s, the style was neat and pretty. Men wore suits, casual pants, hats and woman’s  knee-length skirts, stockings, floral fabric and tight pants. Jeans and tee as outfit was unheard. They listen to big-band playing on the radio, and everything looked fine, but underneath the slick pastel, surface came the rebellious music and movies. Not only, in the movies did Brando wear jeans, but he and later James Dean wore denim off a screen too.

Denim Jeans banned in schools from coast to coast.

Denim jeans got actually banned in schools from coast to coast, which only added to the fervor with which teenagers embraced them. The Hollywood designers let all bad-guy characters in the movies wear denim jeans, and soon it became a symbol representing the radical counterculture. This culture was representing by young soldiers returning from war, who rode around US on a motorbike. instead of getting married, children and a house in the suburbs.

The Wild one

Then out of nowhere came the movie The Wild One on the big screen. People crowded to the Movie theater to see The Wilde one, the main character Johnny played by Marlon Brando walking in his swaggering rebellious way wearing the trademark of the rebel; black-leather jacket around black shades, white T-shirt, aviator’s cap, overcast raw denim jeans, black gloves and industrial engineering boots. A youth culture was born
A Levi's 501 vintage 1954,
Levi’s Vintage 501 from 1954

In the movie, the side burned Johnny Marlon Brando lead a gang of 40 black leather-jacket motor cyclists. The gang rides in a tight squadron formation in the movie, setting the tone. The free-spirited Black Rebels Motorcycle Club with the big letters BRMC with the image of a skull above two crossed pistons on the backs of their leather jackets was nothing else then roars into a legitimate motorcycle race competition in the small-town city Carbonville.

Marlon Brando look-book t-shirt
Marlon Brando look book. Denim, tees and leather biker jackets

Symbol of youth rebellion was born. The sales of motorcycles and black leather jackets were exploding and reached all-time after the film’s release, and motorcycles became a symbol of youth rebellion. Today it’s still a symbol of an outsider, dangerous rebellious motorcycle gangs as Hells Angels or Bandits. The film poster showing Brando leaning on his motorcycle is one of the most iconic and best-selling.
Brando became a reaction to the post-war mania people had for security, finally this outsider who changed youth culture in the 50s. His popularity as a cultural icon has endured for over six decades, and he influenced the scope of American culture.

 Marlon Brando look-book Levi shrink to fit 501 and tank top

arlon Brando denim jeans look book, the 50's

Marlon Brando look-book Perfecto black leather jacket

Marlon-Brando-look-book. The classic biker look.

The style rider of Marlon Brando

Rider cap – StyleLine Caps is making the Starburst Motorcycle Rider’s Cap Jeans, otherwise hard to find.
Levi’s vintage 1954, 501 shrink to fit, rigid dark indigo denim. Cone Mills 12 oz
The Tee and tanks – crew neck T-shirt regular fit but worn tight, the arms can be slightly rolled up or make sure the tee got the right fit. White cotton t-shirts classic tee American brands, Fruit of the Loom, Lee, Wrangler and Hanes. Levi’s has a vintage replica model of Marlon Brando tee. Chest pocketed cotton-jersey t-shirt.
Leather jacket – American Schott NYC Perfecto style motorcycle jacket
Biker boots – Frye Engineer Boots.
Sunglasses – Aviator style
Gloves – vintage motorcycle

Written by Kenneth @ Buddha jeans

The sources and information
The 100 best of articles – http://the100.ru/en/actors/marlon-brando
The movie, the wild ones – http://www.filmsite.org/
Perfecto leather jacket – http://www.schottnyc.com/
Look book style of sunglasses – Rebel style eyewear
Style of Marlon Brando – www.askmen.com
Levis vintage original 501 1954 model – http://www.levisvintageclothing.com
T-shirt white classic – http://fashion.telegraph.co.uk/news-features/
Look book denim jeans image – Levis 501 vintage and shrink to fit . Look book denim image

Recommended reading about Marlon Brando and style in the 50s

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Sustainable fashion designer dedicated the twenty-first century green living, design for change through eco philosophy, spirituality and sustainability. We live in a time of transition, what we are today come from our thoughts of yesterday. The bridge to a better sustainable future could only make possible from our thoughts and action. Our life is the creation of our mind.


Visionary creative director, founder of buddha jeans, spokesperson #sustainable #fashion, philosophy & spirituality for the 21st century sustainable community.
The Low-Down On Sustainable Cotton https://t.co/nxDOWFrsER - 5 days ago

Latest posts by Kenneth (see all)

Founder of buddha Jeans Company, editor of the blog sustainable fashion design by buddha Jeans and the daily newspaper sustainableFASHION//buddhaJeans. I dig deep about denim culture, fashion, spirituality & philosophy for the 21st century sustainable community.


  • Tyla December 11, 2012, 7:08 pm

    Practically speaking, no, not relaly. Strictly speaking it’s possible, but everyone would have to be happy with having a lot less of everything. Which doesn’t appear impossible, but equally doesn’t look likely to happen any time soon.It wouldn’t be hard to prove, relaly. Run the numbers and figure out how much Robin and Raleigh Denim have to charge for their soap and jeans to make a profit. Then go down to Wal-Mart and see how much soap and jeans cost there. Notice that most people seem perfectly fine with buying $3 jeans from Wal-Mart even if the locally produced, vintage, totally authentic MAAN alternative’s a lot nicer. There’s your problem, in a nutshell.

  • air max 2013 April 21, 2013, 10:43 am

    An interesting discussion is worth comment.
    There’s no doubt that that you need to write more on this subject, it may not be a taboo subject but usually people do not discuss these topics. To the next! All the best!!


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Hi, and welcome. I am the founder of buddha Jeans Company, blog host and editor of sustainable fashion design by buddha Jeans. Buddha Jeans are a twenty-first century brand and community. We dig deep about jeans, philosophy, spirituality and sustainability. Welcome

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