Pop culture was invented in the 1950’s
However in the history of fashion there are many, In the 1950’s the world economy after world war II was growing strong and for the first time in history, the young generation could keep what they earned from work themselves, as before youngsters most worked to support their family. Suddenly it became a gap in the market as there was hardly anything to buy for teenagers, there was no fashion made specially for teenagers, magazines, vinyl rock music or entertainment. However, marketeers soon started to constructed products made for young people. 1959’s should be the decade of pop culture. Marlon Brando besides James Dean, Elvis and Marilyn Monroe was history first youth icons. Please let me know your denim moments. Sustainable design or Eco fashion is the new revolution in denim jeans. First out in this series of posts was the American punk rock band The Ramones, Kurt Cobain last week King of cool Steve McQueen and today one of the finest actors ever, Marlon Brando.
Marlon Brando a true American style icon and Hollywood actor
Marlon Brando was one of America’s finest and important actors in American cinema history. Only three professional actors named by Time magazine as one of its 100 most important persons of the Century in 1999, the two other actor was Charlie Chaplin and Marilyn Monroe. He was born in 1924 and died in 2004 covering almost the period of cinema culture and represented more than any other actor the style of a rebellious youth.
Marlon Brando a symbol of American youth culture
Marlon became the style icon in the most important of all times forming pop culture. The youth movies in the 50’s as On the waterfront 1953, The wild One, Rebel with a cause 1955 A Streetcar Named Desire 1951 and Jailhouse Rock together with the rock-music icons as Elvis, Buddy Holly. Brando became a reaction to the post-war mania people had for security, finally this outsider who changed youth culture in the 50s and forever. His popularity as a cultural icon has endured for over six decades, and he influenced the scope of American culture. The dangerous 50’s In the 50’s, the style was neat and pretty. Men wore suits, casual pants, hats and woman’s knee-length skirts, stockings, floral fabric and tight pants. Jeans and tee as outfit was unheard. They listen to big-band playing on the radio, and everything looked fine, but underneath the slick pastel, surface came the rebellious music and movies. Not only, in the movies did Brando wear jeans, but he and later James Dean wore denim off a screen too.
Denim jeans got actually banned in schools from coast to coast, which only added to the fervor with which teenagers embraced them. The Hollywood designers let all bad-guy characters in the movies wear denim jeans, and soon it became a symbol representing the radical counterculture. This culture was representing by young soldiers returning from war, who rode around US on a motorbike. instead of getting married, children and a house in the suburbs.
The Wild one
Then out of nowhere came the movie The Wild One on the big screen. People crowded to the Movie theater to see The Wilde one, the main character Johnny played by Marlon Brando walking in his swaggering rebellious way wearing the trademark of the rebel; black-leather jacket around black shades, white T-shirt, aviator’s cap, overcast raw denim jeans, black gloves and industrial engineering boots. A youth culture was born Levi’s Vintage 501 from 1954 In the movie, the side burned Johnny Marlon Brando lead a gang of 40 black leather-jacket motor cyclists.
The gang rides in a tight squadron formation in the movie, setting the tone. The free-spirited Black Rebels Motorcycle Club with the big lettersBRMC with the image of a skull above two crossed pistons on the backs of their leather jackets was nothing else then roars into a legitimate motorcycle race competition in the small-town city Carbonville. Symbol of youth rebellion was born. The sales of motorcycles and black leather jackets were exploding and reached all-time after the film’s release, and motorcycles became a symbol of youth rebellion. Today it’s still a symbol of an outsider, dangerous rebellious motorcycle gangs as Hells Angels or Bandits. The film poster showing Brando leaning on his motorcycle is one of the most iconic and best-selling. Brando became a reaction to the post-war mania people had for security, finally this outsider who changed youth culture in the 50s. His popularity as a cultural icon has endured for over six decades, and he influenced the scope of American culture
Marlon Brando fashion look book DNA
- Rider cap – StyleLine Caps is making the Starburst Motorcycle Rider’s Cap Jeans, otherwise hard to find.
- Levi’s vintage 1954, 501 shrink to fit, rigid dark indigo denim. Cone Mills 12 oz
- The Tee and tanks – crew neck T-shirt regular fit but worn tight, the arms can be slightly rolled up or make sure the tee got the right fit. White cotton t-shirts classic
- tee American brands, Fruit of the Loom, Lee, Wrangler and Hanes. Levi’s has a vintage replica model of Marlon Brando tee. Chest pocketed cotton-jersey t-shirt.
- Leather jacket – American Schott NYC Perfecto style motorcycle jacket
- Biker boots – Frye Engineer Boots.
- Sunglasses – Aviator style
- Gloves – vintage motorcycle