“There are no passengers on spaceship Earth. We are all Crew” Marshall McLuhan
It’s very easy for people like me to become too snobbish and talk about sustainable design or sustainable fashion design as something new and exciting. We love to use the words Eco friendly, organic or green living. Maybe as a shield to defend our society throw away mentality. We are usually far better theorists than doers as we seldom do what we preach. Over the last weeks, I have been working with spiritual product design and processes to understand products’ deeper meaning. More about Eco snobbish
Spiritual product design
Questions not only about but the product itself, how it’s made, can it be recycled and so, but about social, practical and meaning. How do we evaluate product differently in one country to another. However, I yesterday I found an interesting post that made me reflect upon what I was seeking? What is the right value of a product? Does a pair of shoes mean something totally from one place to another, worn out or not? when is it right to trow the shoes in the bin? And what about fashion and brands? The price of a premium fashion brand jeans are very high compared to what you get, we actually buy the brand more than the jeans, the value for a brand lies in the meta value it has created who can defend the retail price tag. How will this meta value or added brand value influence our buying pattern in the future? Will sustainable product design be the new rock and roll for young consumers in the future?
Product life cycle and waste management
In a product life cycle, we usually perform no more than two or three steps, However, this is the extended 8R’s waste hierarchy. The overall important Rethink before you actually start buying something.
In most parts of the world people seldom can afford to buy a new shoes or clothes
In rich countries, we talk a lot about a product life cycle or the waste management, but we do not understand or lack the ability to understand that most part of the world has no idea of what product life cycle is. Why? They seldom even see a new product. People living in these eras sometimes get lucky if they get their hand on a pair of shoes others already have thrown it away. The product life cycles in this case are ended and the future has two options, first to be recycled and start a new-product life cycle, option two and the most common the product goes directly to become landfill. Three-week waste management training in India I think the time have come to get the actual hand experience. My suggestion is a work and study tour for real waste management training, three weeks in India where the existent knowledge and the experts of waste management live, and the rag pickers.
Waste management in India not only plays a significant role but is essential for a lot of people to survive. They have developed because of the people poorness an organic Eco system not unlike how nature itself compose leftover of leaves when photosynthesis creates energy. In India, Chennai are, in reality, a huge ecosystem with a worldly advantage for the poorest 60 % of all the waste here is picked by the rag-pickers who fight over as little as US 3 $ per day.
Gandhi foresaw this problem
A quote from another post about one of the greatest man living in modern times Gandhi, who foresaw this already long ago; “Gandhi saw how fast fortune made people even greedily. He understood early on that if the things he saw in London with the industrial revolution would make technology become a tool to make fortunes fast, and this greed would punish the workers to work longer, companies to steal from global resources. The important spiritual part of life would be suffering. I have to quote from my post about one of the greatest modern environmentalists of all time, Gandhi, who foresaw this already long ago; “Gandhi saw how fast fortune made people even greedily. He understood early on that if the things he saw in London with the industrial revolution would make technology become a tool to make fortunes fast, and this greed would punish the workers to work longer, companies to steal from global resources. The important spiritual part of life would be suffering. The world is not in balance His view upon the over-consumerism Gandhi saw in London made him probably the first member of Ad Busters, a true culture jammer and it that sense Gandhi stated an early anti consumerist culture. He said in a letter that was sent from London about a future where the biggest problem was where to store all waste.”
Westerners should pay extra passenger tax
People living in the developed part of the world makes a lager carbon footprint than people living in less matured, so should we not pay a passenger tax for the over – consumption? We must learn to cherish what we have. I think most of us would have understood more and even learned to cherish what we have instead of not. To be grateful for how lucky we really are and become less selfish and more compassion about people who are passengers just like you and me on this spaceship. Maybe resist buying the must have been fashionable tee-shirt and instead used money to improve better conditions for people living on the things we throw away and take for granted. I can almost hear myself think? Shouldn’t you promote your business instead? Well, that is another story.
- Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar—a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan’s work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.
- More about McLuhan
- Marshall_McLuhan and extended information
- Waste management model
- Up cycle – 100 ideas
- Up cycle denim ideas
- Denim bunting
- Waste – documentary
- Eco snobbery sucks
Essential books to read